Defined By Results
Personal Loan Growth Case Study
Clear Mountain Bank is an $842MM community bank with 10 offices serving north-central West Virginia and western Maryland.
Digital Prescreen with Micronotes, powered by Experian, enabled Clear Mountain Bank to increase its personal loan portfolio by 7% in just 40 days through a cloud-based Prescreen-as-a-Service Solution.
Learn more by clicking the link below.
Springs Valley Bank & Trust
Springs Valley Bank & Trust is a $496MM community bank with 6 offices and operating primarily in Southwest Indiana.
Micronotes Digital Prescreen powered by Experian enables Springs Valley Bank & Trust to increase its auto loan portfolio by 5% in a single month through a cloud-based Prescreen-as-a-Service Solution.
Learn more of how Micronotes was able to generate $468,344 in incremental loan volume with a net response rate of 3.02% by clicking the link below.
Clear Mountain Bank
Clear Mountain Bank is an $842MM community bank with 10 offices serving north-central West Virginia and western Maryland.
Micronotes Digital Prescreen automatically assessed 28,235 Clear Mountain Bank customer profiles and identified 923 customers holding overpriced auto loans elsewhere. Micronotes Digital Prescreen computed refinancing offers and delivered $25.9MM in personalized firm offers of credit emails to each customer with an average of $1,615 in savings over the life of the loan. It then re-presented those 923 firm offers of credit conversationally in mobile and online banking.
Learn more of how Micronotes was able to generate $738,973 in incremental loan volume with a net response rate of 2.49% by clicking the link below.
USALLIANCE Financial
USALLIANCE Financial is a multi-faceted $1+ billion financial institution serving about 100,000 members worldwide, including employees of American Express, PepsiCo and IBM. Micronotes helped USALLIANCE start 215,000 conversations with its members.
The USALLIANCE team adopted Micronotes' AI-driven marketing automation platform to enable engagement with digital users through brief one-on-one conversations during or at the end of online or mobile banking sessions. Conversations typically last just a few seconds and help USALLIANCE learn members' needs and preferences. That information enables USALLIANCE to stay connected with members—even when it doesn't see them in person at branches. Micronotes also enables USALLIANCE to deliver personalized offers to every member, and immediately follow up with those who explicitly state they are in market for a specific product or service.
Learn how Micronotes helped USALLIANCE start 215,000 conversations with its members by clicking the link below.
Net Promoter Score
In its three-month NPS survey, Monson asked about a number of issues important to the bank, including 'customer service, product offerings and digital banking channels.' With Micronotes, about 10 percent of customers responded, providing valuable feedback.
This success story examines how three banks— Monson Savings Bank, Pioneer Bank and Reliance Bank—use Micronotes' AI marketing automation solution to conduct NPS surveys and obtain an immediate view of customer attitudes, so they can leverage promoters to refer friends and address any concerns of passives or detractors.
Monson Savings Bank
Monson Savings Bank is a community bank with four locations, nearly a half-billion dollars in assets and more than 7,000 digital banking users. Terri Fox, SVP of retail administration for the Massachusetts bank, says fostering engagement with digital customers is a top priority, given the continuing decline in branch visits. The ability to conduct NPS surveys using Micronotes helps Monson keep a close eye on how customers feel about the bank.