Driven By
Engagement
A Completely Different Level of Digital Banking Engagement
Many financial institutions have given up on mobile and online banking channels as meaningful revenue generators, given the essentially zero percent click-through rate of even the best targeted banner ads. Micronotes.ai delivers engagement and cross-sell results that move the needle by engaging mobile banking and online banking customers with the Microinterview® conversational interface. The Microinterview® conversational interface was demonstrated to outperform banners by a factor of 26, on average, in click-through rates for the same product campaign, to the same audience definition, in the same space, at the same time, across multiple financial institutions.
Engagement
Engage mobile and online banking customers in meaningful dialog with smart questions to develop a deeper understanding of their lives and personal financial needs.
Personalization
Once a need is identified, accelerate personal dialogues directly with mobile and online banking customers to increase acceptance of product offerings.
Learning
Leverage machine learning to process the untapped bank-held and mobile and online banking customer/member response data to improve targeting accuracy automatically.
Key Benefits
Deepen digital banking customer relationships
Micronotes keeps the dialogue alive with digital banking users to surface unmet needs and aspirations as they arise. Our clients know that this $30K personal loan request isn’t just another transaction, it’s to “adopt a child from foster care”!
Cross-sell digital banking products and e-services
Our clients are the first to know when needs arise so they can compete and win the business. Our clients also automatically uncover and handle objections to adopting e-services in real-time.
Increase Share of Relationship
The average banking provider owns two products per customer but, customers own five to seven financial products. Why? When was the last time your primary financial institution asked you about your life and financial needs? Right, never. Micronotes solves that.
Grow bank loan business
Loan needs arise surrounding life events. Micronotes surfaces life events along with individual aspirations.
Grow bank deposit business
Grow deposits by asking for the deposit business and offering understandable dollarized benefits to moving the money to your institution.
Acquire new customers
Leverage your brand ambassadors, identified via Net PromoterR Score (NPS) interviews, to drive new customer referral business.
Grow digital banking business relationships
Interview your micro-business clients cost-effectively to surface new revenue opportunities with 25+MM small businesses.
Attract a younger audience
By interviewing through the mobile banking channels and delivering information via SMS, younger people will get that you know how they communicate.
Expand adoption of digital services
Every e-service adoption, whether it’s direct deposit, bill-pay, e-statements, or P2P payments reduces the odds of attrition by 27% by deepening the relationship.
Leverage AI to improve competitiveness
Our clients leverage Micronotes.ai to deepen relationships, drive new business, and to hear the voice of their digital customers. For example, the C-suite of our clients get a 2-minute report, weekly, on the hundreds, thousands, or millions of customer interviews completed that week, unmet needs discovered, sales made, best/worst campaigns, positive/negative sentiments, peer comparison, surprises, and recommendations.