July 26, 2018
Category: News Releases
Sherre Bennett, who held sales leadership positions with Fiserv and FIS,
joins leader in AI-driven marketing automation as regional VP of sales
BOSTON—JULY 24, 2018—Micronotes, the leader in AI-driven marketing automation for financial institutions, announced today that Sherre Bennett has joined the company as regional vice president of sales, based in Texas. Bennett, who held senior positions at leading financial technology companies, is responsible for driving revenue growth by bringing the benefits of the Micronotes SaaS platform to more financial institutions.
Bennett joins Micronotes from FIS where she was senior sales executive for digital payments. Previously, she was national sales manager for Venminder, and also spent eight years as senior sales executive in the digital banking group of Fiserv.
“One of Micronotes key differentiators in the fintech marketplace is how rapidly financial institutions can deploy and gain valuable insights from our conversation-marketing solution that enables them to engage with digital users who do their banking online and on mobile devices,” said Christian Klacko, COO and cofounder of Micronotes. “Sherre has tremendous experience in fintech sales and will use her contacts and expertise to drive new revenue opportunities for Micronotes.”
The Micronotes platform provides banks and credit unions with a turnkey conversation-marketing solution that enables them to stop guessing and start asking digital users what they want. Through conversations that take just a few seconds during or at the conclusion of digital banking sessions, Micronotes helps FIs reduce attrition and delinquency, increase revenue, and build sustainable relationships with their digital users, who far outnumber people who do their banking in branches.
“Over the years, I have worked closely with some of the most successful financial institutions in the country, bringing them the benefits of fintech solutions to help them serve customers and members more efficiently,” said Bennett. “But I have never had the opportunity to represent a software solution as unique as Micronotes. We provide the dual benefits of business growth and user engagement in an easy-to-deploy, rapid ROI solution. It’s an exciting time to join the company.”
Micronotes is the leader in AI-driven marketing automation for financial institutions. The company’s fast, automated and cloud-based digital marketing automation platform applies machine learning to customer data to improve engagement and effectively cross-sell financial services through digital service channels. Privately held, Micronotes is based in Boston. For more information visit https://www.micronotes.com.