April 18, 2019
Category: News Releases
Patent covers company’s fast-growing artificially intelligent marketing automation platform for digital banking
BOSTON—April 18, 2019—Micronotes, the leading provider of AI-driven marketing automation for digital banking, today announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,255,609. The patent—titled “Interactive marketing system”—is for a “computer-implemented method of performing a targeted communication service for distribution to a plurality of end-users of a public communication network accessible electronic banking service.”
The patented technology is integral to the company’s artificially intelligent marketing automation system for digital banking, which is being deployed by a rapidly growing number of banks and credit unions. Financial institutions rely on the Micronotes platform to dialogue with digital banking users who seldom visit branches. Through interactive conversations—which take just a few seconds during online or mobile banking sessions—Micronotes’ clients offer the right product, service or helpful information to the right customer at the right time.
“It’s crucial that Micronotes delivers leading-edge technology to our clients that improves their competitiveness and is truly innovative and free of intellectual property infringement risk,” said Micronotes’ CEO Devon Kinkead. “And that’s exactly what this patent achieves. It reflects our ongoing commitment to providing our growing client base with an unmatched ability to engage with—and sell to—digital banking users who rarely set foot in a branch.”
Micronotes is the leader in AI-driven marketing automation for financial institutions. The company’s fast, automated and cloud-based digital platform applies machine learning to customer data to improve engagement and effectively cross-sell financial services through digital channels. Privately held, Micronotes is based in Boston. For more information visit https://www.micronotes.com.