NPS Case Study
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In its three-month NPS survey, Monson asked about a number of issues important to the bank, including ‘customer service, product offerings and digital banking channels.’ With Micronotes, about 10 percent of customers responded, providing valuable feedback.
This success story examines how three banks— Monson Savings Bank, Pioneer Bank and Reliance Bank—use Micronotes’ AI marketing automation solution to conduct NPS surveys and obtain an immediate view of customer attitudes, so they can leverage promoters to refer friends and address any concerns of passives or detractors.
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