The USALLIANCE team adopted Micronotes’ AI-driven marketing automation platform to enable engagement with digital users through brief one-on-one conversations during or at the end of online or mobile banking sessions. Conversations typically last just a few seconds and help USALLIANCE learn members’ needs and preferences. That information enables USALLIANCE to stay connected with members—even when it doesn’t see them in person at branches. Micronotes also enables USALLIANCE to deliver personalized offers to every member, and immediately follow up with those who explicitly state they are in market for a specific product or service.

Learn how Micronotes helped USALLIANCE start 215,000 conversations with its members by clicking the link below.