March 1, 2019 – One of the best ways for financial institutions to measure “how they’re doing” with their digital banking users is to conduct a Net Promoter Score campaign.
NPS® is a widely adopted method for measuring, comparing and improving customer loyalty. It is based on the fundamental perspective that every business’s customers can be divided into three categories: Promoters, Passives and Detractors. NPS is based on responses to the question: “How likely is it that you would recommend our institution to a friend or colleague?” Respondents choose a number from 0 to 10.
AI in Bank Marketing 101
September 21, 2018 In this webinar, Micronotes CEO Devon Kinkead and the company’s Stanford-educated Data Scientist, Margreth Mpossi, discuss how bank marketing needs to change to take advantage of innovations such as artificial intelligence and machine learning.
How USALLIANCE Built a Thriving Digital Community Using Micronotes
August 17, 2018 USALLIANCE has used Micronotes’ AI-driven marketing automation platform to conduct more than 200,000 conversations with its digital user community. As a result, USALLIANCE has been able to thrive during a time where branch visits to banks and credit unions have dwindled and online and mobile banking has exploded.
Live in One Day—A Fintech Paradigm Shift
July 26, 2018 FinTech innovations are changing the way banks and credit unions engage with their customers and members. But one of the most frustrating aspects of introducing new technologies is how long it can take to get them up and running. Watch this video and learn how Micronotes helps clients, including Pioneer Bank in New Mexico, go Live in One Day.
Regulating AI in Banking
June 14, 2018 The smarter technology gets, the more independent it becomes. On June 13, 2018, Micronotes CEO and founder Devon Kinkead and Mark Casady, a former member of the Financial Industry Regulatory Authority board of governors, now a general partner with Vestigo Ventures, discussed how the rapidly growing use of artificial intelligence and machine learning in banking—particularly in marketing applications—will affect compliance.