Artificially Intelligent Marketing Automation
for Digital Banking
Get in the Conversation with Your Online and Mobile Users.
When all banking was done in branches, customer engagement was easy.
But in today’s digital world, those opportunities are rare.
Now, leading financial institutions use Conversation Marketing to stop guessing – and start asking – what digital users want.
Micronotes’ AI-Driven Marketing Automation platform makes it easy to engage with digital users, which reduces attrition and delinquency, while driving revenue growth and building community.
Get in the Conversation…
Steps to Using Machine Learning to Engage with Digital Banking Users
Predict
Probabilistically score all users for all products and services using bank data.
Validate
Confirm individual needs by interviewing 20% of online and mobile banking users, monthly.
Act
Push validated leads to the financial institution’s front line for action.
Learn
Use the huge interview response flow to train and improve the accuracy of predictive models.
