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AIBig DataCompliancePrescreen Marketing

How AI and Advanced Analytics Are Transforming Prescreen Campaign Performance in a Highly Regulated Industry

By Devon Kinkead In today’s highly competitive financial landscape, where every lending decision counts and every customer interaction matters, the effectiveness of prescreen marketing campaigns can determine whether...

Devon Kinkead May 16, 2025
25
Business goal achievement, workflow and process automation flowchart.
AIPrescreen Marketing

Leveraging 360-Degree Analytics to Programmatically Improve Competitiveness in Prescreen Marketing

By Devon Kinkead A recent auto loan refinance campaign focused on new customer acquisition provides valuable analytical insights that can directly enhance conversion rates and win rates. By adopting a comprehensive,...

Devon Kinkead April 27, 2025
73
simple easy fast solution concept
AILoan GrowthNew Customer AcquisitionPersonalizationPrescreen Marketing

Harnessing AI and Credit Data to Boost Acquisition Win-Rates in Prescreen Marketing

By Devon Kinkead The difference between a profitable and unprofitable acquisition campaign often comes down to data intelligence. Prescreened credit offers remain one of the most powerful tools for acquiring new...

Devon Kinkead April 14, 2025
73
a woman making and showing number three hand sign
Marketing AutomationPersonalizationPrescreen Marketing

Crossing the 3 BPS Threshold: The Simplest ROI Decision Your Credit Union Will Ever Make

By Joe Heller Credit unions are constantly searching for efficient ways to grow their loan portfolios while managing costs. One strategy stands out for its effectiveness: prescreening — the practice of making...

Devon Kinkead April 9, 2025
66
Stressed and headache asian woman with large bills or invoices no money to pay to expenses and credit card debt. shortage, Financial problems, mortgage, loan, bankruptcy, bankrupt, poor, empty wallet
Home Equity Loan ConsolidationMarketing AutomationPersonalizationPrescreen Marketing

How Automated Prescreen Makes Hyper-Personalized HELOC Debt Consolidation a Reality

By Devon Kinkead Financial institutions are constantly searching for more effective ways to identify high-value opportunities and connect with qualified borrowers and people need their help. The HELOC debt...

Devon Kinkead April 3, 2025
78
HELOC - home equity line of credit
Home Equity Loan ConsolidationPersonalizationPrescreen Marketing

Tapping Into a $500B+ Opportunity: Home Equity Solutions for Credit Card Debt

By Devon Kinkead As Americans grapple with historically high credit card debt—totaling over $1.2 trillion—while simultaneously holding a staggering $35 trillion in home equity, financial institutions are sitting on a...

Devon Kinkead March 24, 2025
96
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Prescreen Marketing

Conversion Rates Are Great… Unless You’re Playing Blindfolded

By Devon Kinkead Introduction In the world of prescreen marketing, success is often measured by conversion rates. However, focusing solely on conversion rates can provide a misleading picture of a campaign’s...

Devon Kinkead January 28, 2025
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Recent Posts

  • How AI and Advanced Analytics Are Transforming Prescreen Campaign Performance in a Highly Regulated Industry
  • Leveraging 360-Degree Analytics to Programmatically Improve Competitiveness in Prescreen Marketing
  • Harnessing AI and Credit Data to Boost Acquisition Win-Rates in Prescreen Marketing
  • Crossing the 3 BPS Threshold: The Simplest ROI Decision Your Credit Union Will Ever Make
  • How Automated Prescreen Makes Hyper-Personalized HELOC Debt Consolidation a Reality
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  • Prescreen Marketing 22
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