Micronotes.ai Logo
  • What We Do
  • How We Do It
  • Products
  • Who We Are
  • Blog
  • Request A Demo
  • Log In
Micronotes.ai Logo
  • What We Do
  • How We Do It
  • Products
  • Who We Are
  • Blog
  • Request A Demo
  • Log In
  • What We Do
  • How We Do It
  • Products
  • Who We Are
  • Blog
  • Request A Demo
  • Log In
Micronotes.ai Logo
  • What We Do
  • How We Do It
  • Products
  • Who We Are
  • Blog
  • Request A Demo
  • Log In
Blog
Home Prescreen Marketing 68%: Hidden Returns of Automated Prescreen Marketing
Prescreen MarketingROI

68%: Hidden Returns of Automated Prescreen Marketing

Devon Kinkead August 6, 2024 0 Comments
Set of stamps

By Devon Kinkead

Vertically-integrated automated prescreen marketing systems are finding their way into community banking with obvious, and not so obvious returns. A review of 20 campaigns Micronotes’ customers ran reveals that 68% of the loan volume is in indirect sales; that is — an existing or prospective accountholder was offered one loan, like a HELOC, but originated a different loan, like a mortgage. Given the sheer volume of indirect loans, they represent an important but overlooked component of the return on investment analysis.

Direct Versus Indirect Sales

Direct Sales: These are the sales directly attributed to the prescreen marketing campaign. For example, a prescreen offer for a HELOC consolidation loan was made to a prospect on February 1st, 2024 and a HELOC loan was originated on February 24, 2024.

Indirect Sales: These are the sales indirectly attributed to the prescreen marketing campaign. For example, a prescreen offer for a HELOC consolidation loan was made to a prospect on February 1st, 2024 and a mortgage was originated on April 24, 2024.

Key Data Insights

Figure 1 – Direct vs. Indirect closed loan volume across different offer types. Note: no data for rent-to-own because this was a small scale test campaign.

Indirect sales vary by offer type, with indirect sales materially exceeding direct sales in HELOCs and auto loan refinancing and entirely absent in auto lease-to-own and HELOAN consolidation. Personal loan offers show relatively few indirect sales while mortgages show a significant fraction of indirect sales.

Summarily, return on investment computations must included indirect sales to accurately reflect the real net interest income generated by a prescreen loan campaign, particularly with HELOCs, auto loan refinance, and mortgages.

Conclusion

Understanding the real benefit of automated prescreen marketing requires a comprehensive dataset, excellent analytics, and a good working knowledge of probabilities. Micronotes has developed a vertically-integrated automated prescreen marketing tool that enables community financial institutions to launch campaigns and comprehensively measure the return on campaigns and understand the unique characteristics of each prescreen offer type. Armed with this knowledge, Micronotes’ customers continue to invest wisely to acquire new borrowers and expand wallet share with existing accountholders.

142
806 Views
Dream Unlocked: How Community Financial Institutions Can Help Millennials Buy Their First HomePrevDream Unlocked: How Community Financial Institutions Can Help Millennials Buy Their First HomeJuly 26, 2024
Conversations That Build Relationships at Cornhusker BankAugust 12, 2024Conversations That Build Relationships at Cornhusker BankNext

Related Posts

Business loan agreement or legal document concept : Fountain pen on a loan agreement paper form. Loan agreement is a contract between a borrower and a lender, a compilation of various mutual promises.
AIBig DataPrescreen Marketing

Leveraging AI and Big Data in Credit Marketing: A Game-Changer for Financial Institutions

By Xav Harrigin Credit marketing, traditionally the realm of big banks and big...

Devon Kinkead July 24, 2023
Car digital dashboard speedometer display fuel panel. Car cluster dashboard panel vector design template
Auto LendingLoan GrowthPersonalizationPrescreen Marketing

Capturing the 2025 Auto Lending Opportunity: Looking at the Dashboard

By Devon Kinkead The automotive finance landscape is experiencing a dynamic shift,...

Devon Kinkead June 7, 2025

Recent Posts

  • High Tech + High Touch = Home Equity Advantage in 2025
  • Balancing Speed and Patience: Micronotes’ AI Playbook Versus MIT Sloan’s “Wait-and-See” Strategy
  • The HELOC Renaissance: Key Insights from Last Week’s Experian & Micronotes Webinar
  • 15-Year Half-Amortizing Mortgages vs. HELOCs: Mining Market Opportunities Through Automated Prescreen Technology
  • The Hidden HELOC Opportunity: Why Inflation-Adjusted Data Reveals Untapped Consumer Borrowing Capacity
Categories
  • AI 23
  • Auto Lending 1
  • Behavioral Economics 1
  • Big Data 18
  • Blog 16
  • Brand 1
  • Community Banking 22
  • Community Financial Institutions 6
  • Compliance 1
  • Consumer Loan Business 9
  • Credit Trends 1
  • CRM 2
  • Customer Retention 12
  • Deposits 15
  • Digital Engagement 4
  • Gen Y 1
  • GenZ 11
  • HELOC 7
  • Home Equity Loan Consolidation 6
  • Life Events 7
  • Loan Growth 12
  • Marketing Automation 14
  • Net Promoter Score 2
  • New Customer Acquisition 19
  • NEWS 1
  • NPS 1
  • Online Banking 5
  • Personalization 25
  • Prescreen Marketing 27
  • Research 1
  • Retention 2
  • ROI 2
  • Sustainability 1
  • Uncategorized 2

Micronotes.ai Logo

What We Do
How We Do It
Products
Resources
Who We Are
Blog
Request a Demo
Free Growth Analysis
Log In

Privacy Policy | Copyright © 2024 Micronotes Inc. All Rights Reserved.