Blog

Unfortunately, a traditional prescreen marketing campaign's cost, complexity, compliance, and labor requirements can be daunting, particularly for community financial institutions. As a result, these financial institutions either do credit marketing infrequently or not at all.  That's now changing.

There are almost as many different ways for a financial institution to use artificial intelligence machine learning to connect with their digital users as there are banks and credit unions in the United States. When it comes to connecting with customers who seldom visit branches, it’s essential to realize that the online and mobile engagements between bankers and their digital users—which, for some larger institutions, can number in the thousands per month—likely never would have happened if they required a branch visit.

By Kevin Flanagan, Marketing Director, Micronotes To paraphrase Paul Revere, “AI is coming! AI is coming!!” And that includes machine learning, too. That was one of the key findings in a new research report published by The Economist Intelligence Unit. The researchers asked more than 400 retail banking executives worldwide to...

By Kevin Flanagan, Marketing Director, Micronotes When it comes to successfully selling financial products and services to current bank customers or credit union members, there is one rule that proves accurate time and again: Leads turn into sales. And to generate those leads, you need to engage with your digital...

By Kevin Flanagan, Marketing Director, Micronotes More and more financial institutions are deploying Micronotes’ AI-driven solution to engage with their customers and drive sales and revenue growth. But there is another important benefit that our machine-learning platform delivers. Banking is one of the most heavily regulated industries. Most governments around...

By Kevin Flanagan, Director of Marketing, Micronotes This week’s announcement by Monzo, a UK-based mobile-only “bank,” that it plans to offer its services in Los Angeles this summer generated a lot of media coverage. Most of the articles described Monzo’s success competing against traditional banks in the UK and predicted it...

By Christian Klacko, Cofounder and COO, Micronotes This week I attended a webinar with an interesting premise: It used Netflix as an example of how to successfully engage digital customers. The presentation focused on how bankers can take some tips from the Netflix playbook to meet the needs of customers...

By Kevin Flanagan, Marketing Director, Micronotes This week, Bank of America issued a news release touting that Erica, its digital banking assistant, completed 50 million requests for 7 million BofA digital banking users in its first year of operation. The announcement was picked up by many media outlets over the next...