By Xav Harrigin The dawn of the digital age, marked by the rapid proliferation of electronic devices and the omnipresent influence of the internet, has reshaped industries across the board. The banking sector, long...
Devon Kinkead
August 25, 2023
By Xav Harrigan Alright, fam, in this #DigitalDomination era, you, the Gen Z micro-influencer, are setting the pace. Whether you’re vibing on TikTok, showcasing on Insta, or sharing thoughts on YouTube,...
Devon Kinkead
August 17, 2023
By Xav Harrigin and Devon Kinkead Introduction to Credit Marketing for Micro-Businesses and Its Importance Credit marketing for micro-businesses is a vital aspect of the financial ecosystem, enabling small...
Devon Kinkead
August 7, 2023
By Xav Harrigin Generation Z, encompassing those born from the mid-1990s to the early 2010s, has emerged as a formidable presence in social media and marketing. Distinct from prior generations, Gen Z’s...
Devon Kinkead
August 7, 2023
By Xav Harrigin Introduction In the traditional financial landscape, big banks and fintech companies have long dominated credit marketing with their vast resources, sophisticated algorithms, and extensive customer...
Devon Kinkead
August 3, 2023
By Xav Harrigin Credit marketing, traditionally the realm of big banks and big fintechs, has been a cornerstone of the financial industry for decades. However, the advent of Big Data and Artificial Intelligence (AI) is...
Devon Kinkead
July 24, 2023
By Xav Harrigin In the nascent stages of credit marketing, banks grappled with the formidable task of identifying suitable customers for their credit products. The process was akin to navigating in the dark, with banks...
Devon Kinkead
July 24, 2023