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Deposits

Deposit Retention Strategies for 2025: Looking Back, Looking Ahead

By Devon Kinkead Deposit Retention Strategies for Banks and Credit Unions in 2025 As we navigate 2025, the landscape of deposit retention presents unique challenges and opportunities. Lessons from past financial...

Devon Kinkead January 4, 2025
277
Using Online Banking Application
DepositsLife Events

Understanding Customer Behavior for Exceptional Deposits: Insights from Digital Conversations

By Devon Kinkead When accountholders make unusually large deposits, their intentions for those funds provide critical insight into how financial institutions can guide and retain those deposits. Recent data from...

Devon Kinkead January 2, 2025
292
Behavioral EconomicsPersonalization

The Power of Mass Personalization: A Behavioral Economics Perspective

By Devon Kinkead In today’s hyper-connected world, mass personalization isn’t just a buzzword—it’s a necessity. As consumers are inundated with choices, financial institutions must find ways to cut through the noise....

Devon Kinkead December 18, 2024
237
US 100 dollar banknotes flowing out of a black plumbing pipe with a valve having a red handle wheel in dark blue background. Illustration of the concept of money, income streams and cashflow
Customer RetentionDepositsLife EventsPersonalizationPrescreen Marketing

A Production Proven Path to Gain and Retain Accountholders

By Devon Kinkead The financial services sector faces constant pressure to adapt, innovate, and keep customers engaged. But how do you not only attract new customers but also ensure they stay loyal in an increasingly...

Devon Kinkead December 4, 2024
214
Metal Wheel Concept
DepositsLife Events

The Lifeblood of Financial Institutions: Retaining Deposits for Stability and Growth

By Devon Kinkead Deposits aren’t just numbers on a balance sheet—they’re the pulse of banks and credit unions, fueling lending, investment, and operational stability. Yet, deposit retention often takes a back seat to...

Devon Kinkead November 21, 2024
194
Road barrier icon.
Loan GrowthMarketing AutomationPersonalizationPrescreen Marketing

When Your Loan Takes a Wrong Turn but Still Arrives

By Devon Kinkead Personal loans and HELOCs (Home Equity Line of Credit) play unique roles in consolidating debt to lower borrowing costs. Through an analysis of recent data on Direct and Indirect Sales across...

Devon Kinkead October 8, 2024
228
AIBig DataCommunity BankingDigital EngagementMarketing Automation

Data-Driven Growth at The Farmers Bank: Taking Multiple Steps Forward with Micronotes

By Devon Kinkead At The Farmers Bank, staying connected with customers in meaningful ways has always been a priority. However, like many community banks, they faced challenges in reaching out efficiently and...

Devon Kinkead September 24, 2024
235
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Recent Posts

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  • Own the Money Flow or Lose the Relationship
Categories
  • Affluent 1
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  • New Customer Acquisition 23
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  • Prescreen Marketing 72
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  • Uncategorized 3

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