Blog

By Xav Harrigin-Ramoutar In an era where the banking landscape is increasingly competitive, the emergence of big data-driven marketing has become a beacon for community banks seeking proven strategies to connect with...

By Xav Harrigin-Ramoutar In the world of community banking, where personal touch and deep community roots count for everything, effective marketing strategies are not just beneficial—they’re essential for growth...

By Xav Harrigin-Ramoutar In the fast-paced financial sector, the ability to effectively reach and engage prospective accountholders stands as a cornerstone for growth and success. Today, financial institutions face...

By Xav Harrigin-Ramoutar The choice between indirect and direct lending strategies significantly influences a financial institution’s operational effectiveness and its relationship with customers or members....

By Devon Kinkead Introduction In an increasingly competitive banking landscape, Chief Financial Officers (CFOs) are constantly seeking efficient strategies to enhance the return on investment (ROI) from acquiring...

By Xav Harrigin-Ramoutar In the financial services ecosystem, credit unions have embarked on a journey of growth and expansion, leveraging indirect vehicle lending as a strategic pathway. This model, predicated on...

By Devon Kinkead Financial institutions have many investment options but, few have the impact of investments in new customer acquisition. In this article, we’re looking at new customer acquisition through the...