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Blog

Home Blog
A happy woman doing household budget at her cozy home.
New Customer AcquisitionPersonalization

From Traditional to Targeted: Transitioning to Micronotes in Community Banking

By Xav Harrigin-Ramoutar In today’s rapidly evolving financial landscape, community financial institutions face increasing pressure to keep pace with larger institutions, particularly in the realm of marketing....

Devon Kinkead April 12, 2024
256
The needle is lost in a haystack and searching with a  loupe
AIBig DataCommunity BankingConsumer Loan BusinessDepositsNew Customer AcquisitionPersonalization

Beyond the Data: Micronotes’ Vision for the Next Generation of Community Banking

By Xav Harrigin-Ramoutar In an era where the banking landscape is increasingly competitive, the emergence of big data-driven marketing has become a beacon for community banks seeking proven strategies to connect with...

Devon Kinkead April 10, 2024
267
Big DataCommunity BankingLoan GrowthNew Customer AcquisitionPersonalization

The Evolution of Bank Marketing: From Billboards to Big Data

By Xav Harrigin-Ramoutar In the world of community banking, where personal touch and deep community roots count for everything, effective marketing strategies are not just beneficial—they’re essential for growth...

Devon Kinkead April 1, 2024
263
A happy woman doing household budget at her cozy home.
AIConsumer Loan BusinessLoan GrowthNew Customer AcquisitionPersonalizationPrescreen Marketing

Data-Driven Decisions: Micronotes’ Approach to Enhancing Returns on New Accountholder Acquisition

By Xav Harrigin-Ramoutar In the fast-paced financial sector, the ability to effectively reach and engage prospective accountholders stands as a cornerstone for growth and success. Today, financial institutions face...

Devon Kinkead March 26, 2024
210
At the intersection of roads. The symbol is to make a choice. Female figure.
Community BankingNew Customer AcquisitionRetention

Choosing the Right Path: A Comparative Guide to Indirect and Direct Lending

By Xav Harrigin-Ramoutar The choice between indirect and direct lending strategies significantly influences a financial institution’s operational effectiveness and its relationship with customers or members....

Devon Kinkead March 13, 2024
234
Finance Concept - ROI
New Customer Acquisition

Close Quarters, CFO Insights: Strategic Loan Growth Through Local Engagement

By Devon Kinkead Introduction In an increasingly competitive banking landscape, Chief Financial Officers (CFOs) are constantly seeking efficient strategies to enhance the return on investment (ROI) from acquiring...

Devon Kinkead February 27, 2024
208
Car dealers or insurance managers cover and protect against damage
New Customer Acquisition

Do Indirect Auto Lending Members Stick Around?

By Xav Harrigin-Ramoutar In the financial services ecosystem, credit unions have embarked on a journey of growth and expansion, leveraging indirect vehicle lending as a strategic pathway. This model, predicated on...

Devon Kinkead February 27, 2024
214
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Recent Posts

  • The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum
  • From “Angst” to Action: How to Turn Real-Time Advice into Quality Deposits
  • The Precision Paradox: Why Community Financial Institutions Are Well Positioned for Banking’s New Era
  • Stop Chasing Rates. Start Catching Signals: A Micronotes Take on Deposit Playbooks
  • The Strategic Role of CDs in Modern Deposit Retention: Where Purpose Meets Technology
Categories
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  • CRM 2
  • Customer Retention 13
  • Deposits 33
  • Digital Engagement 9
  • First-Time Homebuyer 1
  • Gen Y 2
  • GenZ 12
  • HELOC 9
  • Home Equity Loan Consolidation 10
  • Life Events 11
  • Loan Growth 15
  • Marketing Automation 16
  • Net Promoter Score 2
  • New Customer Acquisition 22
  • NEWS 1
  • NPS 1
  • Online Banking 6
  • Personalization 27
  • Prescreen Marketing 44
  • Research 1
  • Retention 9
  • ROI 2
  • Strategy 3
  • Sustainability 1
  • Uncategorized 2

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