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By Devon Kinkead The performance of automated prescreen marketing systems is enabling unprecedented ROI measurement and optimization. Here’s what we’ve learned over the past 18-24 months about...

By Devon Kinkead In the competitive financial services landscape, understanding the average days to close a loan is critical for shaping effective prescreen loan marketing strategies. By tailoring marketing efforts...

By Devon Kinkead The Challenge of Balancing Technology and Personal Touch Community banks face a unique challenge. In an age where digital transformation is crucial, how can they maintain the personal touch that...

By Devon Kinkead Myths often cloud the reality of banking operations when new technologies enter the market. One such myth is the belief that bankers will be overwhelmed by the loan volume generated from prescreen...

By Xav Harrigin-Ramoutar Today, operational efficiency is crucial for community financial institutions aiming to thrive. Efficient operations streamline workflow, improve service delivery, and enhance customer...

By Xav Harrigin-Ramoutar Introduction In the evolving landscape of banking, the approach to acquiring new customers has significant implications for financial stability and growth. Traditionally seen as a marketing...

by Devon Kinkead Introduction Community financial institutions, particularly member-owned credit unions, are mission-driven organizations. Moreover, credit unions have a long history of using prescreen marketing...