By Xav Harrigin – Micronotes The Dawn of AI and Automation in Financial Marketing In the digital epoch, marketing automation, especially within the data-rich financial services industry, has become a necessity...
Devon Kinkead
June 24, 2023
Introducing Ashley. A year ago, the 33-year-old college-educated professional was navigating the financial landscape with an annual income of $61,000. Like many in her demographic, she was balancing bills, rent, and...
micronotes_admin
June 9, 2023
In the previous two articles, we’ve discussed strategies for growing deposits from the existing customer/member base. It’s now time to look outside the financial institution for new deposits and beyond traditional...
Devon Kinkead
April 4, 2023
In the previous deposits-focused article, we discussed how to detect and immediately act on anomaly deposits to keep those deposits from exiting the financial institution’s balance sheet. In this article,...
micronotes_admin
March 7, 2023
By Devon Kinkead As Ron Shevlin of Cornerstone Advisors likes to say, checking accounts have become “paycheck motels” – that is, temporary places for people’s money to stay before it moves on to bigger and better places....
micronotes_admin
February 26, 2023
Nearly every financial institution has “deepening customer/member relationships” high on the customer relationship management priority list but, with most FIs hovering around two products per customer, not all...
micronotes_admin
August 27, 2021
Digital reviews like the ones on Google have the power to create or destroy customer relationships. As all banking providers become online banking providers, it’s crucial to have your digital banking system working...
micronotes_admin
August 13, 2021