Blog

By Devon Kinnkead The $73 Million Wake-Up Call When we launched a HELOC consolidation campaign targeting prospective accountholders for HELOC debt consolidation opportunities, we knew the market was competitive....

By Devon Kinkead In today’s rapidly evolving financial landscape, community financial institutions face a critical challenge: maintaining accountholder relationships across generations while competing with...

By Devon Kinkead In today’s fiercely competitive financial landscape, simply acquiring new customers isn’t enough. The real battle lies in achieving primacy—becoming the primary financial institution that...

By Devon Kinkead A Micronotes Perspective on Building Trust Through Meaningful Conversations In today’s banking environment, community financial institutions face a perfect storm of challenges. Customers are...

By Devon Kinkead First Impressions Matter More Than Ever When someone lands on a bank or credit union’s digital platform, trust is won—or lost—in seconds. Research shows that design choices like typography, layout,...

By Devon Kinkead The latest Experian State of the Automotive Finance Market Q2 2025 report delivers a clear message: banks are back as the dominant force in auto lending, and the opportunity for market share expansion...

By Devon Kinkead For decades, banks and credit unions relied on “stickiness” to hold onto customers. The assumption was simple: switching accounts was such a hassle—updating direct deposits, bill payments, and...