Blog

By Devon Kinkead In an era where deposits walk at the first sign of a better rate and fintechs promise instant gratification, financial institutions face a critical question: How do you keep deposits not just for...

By Devon Kinkead When Savana Morie’s recent article in Credit Unions Magazine highlighted Wright-Patt Credit Union’s transformative Pathways to Homeownership initiative, it struck a particularly...

By Devon Kinkead Large, unusual deposits are almost always life events. If your tech is already flagging them and booking banker meetings, you’re halfway there. The other half is how you design the work—so the right...

By Devon Kinkead In “Navigating Compliance Challenges in the Age of Data‑Driven Financial Marketing,” Alyssa Armor, VP Product, Financial Services at Vericast reminds financial marketers that the era of...

By Devon Kinkead Banks talk endlessly about personalization. They invest millions in analytics, algorithms, and dashboards designed to “know the customer.” Yet, as The Financial Brand recently pointed out...

By Devon Kinkead When Nelson Repenning, my former professor at MITSloan, business partner, and friend and Don Kieffer tell the Standard Chartered story in their new book, There’s Got to Be a Better Way, the...

By Devon Kinkead Introduction Banking futurists keep announcing the death of the branch. Yet, real data tells a more complicated story. Micronotes’ post-campaign analytics revealed that home equity loan...