New data reveals banks invest most heavily in their weakest-performing channels while starving high-ROI tactics. Here’s how community FIs can break the cycle and reallocate for growth.
Devon Kinkead
May 15, 2026
Wright-Patt Credit Union discovered that financial education participants showed measurably deeper engagement and loan growth. Here’s how community FIs can turn engagement signals into prescreen marketing...
Devon Kinkead
May 15, 2026
Most banks remain stuck at broad segmentation despite having consumer permission to personalize. Prescreen marketing offers community FIs a compliant, ready-now activation layer that connects credit insight to action...
Devon Kinkead
May 15, 2026
Digital ad campaigns waste 20-40% of budgets on bot traffic and execution failures. Prescreen marketing offers community FIs a direct path to qualified borrowers without the strategy-execution gap.
Devon Kinkead
May 15, 2026
MIT research reveals that home price declines—not just loose lending—drove subprime defaults. Community FIs should layer local housing data into prescreen strategies to build resilient loan portfolios.
Devon Kinkead
May 15, 2026
72% of consumers feel optimistic about their financial goals, yet only 31% are financially healthy. Smart prescreen strategies can bridge this gap and drive loan growth.
Devon Kinkead
April 29, 2026
AI excels at identifying creditworthy prospects from bureau data, but knowing when not to automate is a strategic competency. Learn the 80/20 framework for balancing automation with human judgment in prescreen campaigns.
Devon Kinkead
April 10, 2026