Blog

By Devon Kinkead The automotive finance landscape is experiencing a dynamic shift, and the latest Experian Q1 2025 State of the Automotive Finance Market report reveals compelling opportunities for lenders who can...

By Devon Kinkead A Comparative Analysis of Industry Perspectives on AI’s Role in Financial Services Marketing The artificial intelligence revolution in banking has reached a critical inflection point. As...

By Devon Kinkead Bottom Line Up Front: Home equity lines of credit represent the largest untapped revenue opportunity in consumer banking today. With $25.6 trillion in tappable home equity, over $1.2 trillion in...

By Devon Kinkead In today’s highly competitive financial landscape, where every lending decision counts and every customer interaction matters, the effectiveness of prescreen marketing campaigns can determine whether...

By Devon Kinkead A recent auto loan refinance campaign focused on new customer acquisition provides valuable analytical insights that can directly enhance conversion rates and win rates. By adopting a comprehensive,...

By Devon Kinkead The difference between a profitable and unprofitable acquisition campaign often comes down to data intelligence. Prescreened credit offers remain one of the most powerful tools for acquiring new...

By Joe Heller Credit unions are constantly searching for efficient ways to grow their loan portfolios while managing costs. One strategy stands out for its effectiveness: prescreening — the practice of making...