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By Devon Kinkead Bottom Line Up Front: Home equity lines of credit represent the largest untapped revenue opportunity in consumer banking today. With $25.6 trillion in tappable home equity, over $1.2 trillion in...

By Devon Kinkead In today’s highly competitive financial landscape, where every lending decision counts and every customer interaction matters, the effectiveness of prescreen marketing campaigns can determine whether...

By Devon Kinkead A recent auto loan refinance campaign focused on new customer acquisition provides valuable analytical insights that can directly enhance conversion rates and win rates. By adopting a comprehensive,...

By Devon Kinkead The difference between a profitable and unprofitable acquisition campaign often comes down to data intelligence. Prescreened credit offers remain one of the most powerful tools for acquiring new...

By Joe Heller Credit unions are constantly searching for efficient ways to grow their loan portfolios while managing costs. One strategy stands out for its effectiveness: prescreening — the practice of making...

By Devon Kinkead Financial institutions are constantly searching for more effective ways to identify high-value opportunities and connect with qualified borrowers and people need their help. The HELOC debt...

By Devon Kinkead As Americans grapple with historically high credit card debt—totaling over $1.2 trillion—while simultaneously holding a staggering $35 trillion in home equity, financial institutions are sitting on a...