Blog

By Devon Kinkead Jonathan Parker’s Insightful Talk Jonathan Parker, a distinguished professor at the MIT Sloan School of Management, gave a captivating talk at the Micronotes June 2024 Gain and Retain Forum...

By Devon Kinkead As we navigate the complexities of the economic landscape in 2024, understanding consumer credit trends is paramount for financial institutions, policymakers, and consumers alike. A recent...

By  Xav Harrigin-Ramoutar and Devon Kinkead Over the past two years, many financial institutions have faced significant cuts in their marketing departments. These reductions have left them struggling to execute...

By Devon Kinkead The performance of automated prescreen marketing systems is enabling unprecedented ROI measurement and optimization. Here’s what we’ve learned over the past 18-24 months about...

By Devon Kinkead In the competitive financial services landscape, understanding the average days to close a loan is critical for shaping effective prescreen loan marketing strategies. By tailoring marketing efforts...

By Devon Kinkead The Challenge of Balancing Technology and Personal Touch Community banks face a unique challenge. In an age where digital transformation is crucial, how can they maintain the personal touch that...

By Devon Kinkead Myths often cloud the reality of banking operations when new technologies enter the market. One such myth is the belief that bankers will be overwhelmed by the loan volume generated from prescreen...