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Wood house and row of coin money on wood table and , selective focus, Planning to buy property. Choose what's the best. A symbol for construction ,ecology, loan concepts.
HELOCHome Equity Loan ConsolidationLife EventsPrescreen Marketing

15-Year Half-Amortizing Mortgages vs. HELOCs: Mining Market Opportunities Through Automated Prescreen Technology

By Devon Kinkead Bottom Line Up Front: While traditional 30-year mortgages dominate the market, two compelling alternatives are emerging that can be effectively captured through hyper-personalized firm offers of...

Devon Kinkead June 22, 2025
8
INFLATION word on calculator in idea for FED consider interest rate hike, world economics and inflation control, US dollar inflation
HELOCHome Equity Loan ConsolidationPersonalization

The Hidden HELOC Opportunity: Why Inflation-Adjusted Data Reveals Untapped Consumer Borrowing Capacity

By Devon Kinkead When consumer debt is adjusted for inflation, the “debt crisis” narrative collapses. This creates significant opportunities for financial institutions to capture HELOC market share through...

Devon Kinkead June 22, 2025
9
Real Estate Money House
HELOCHome Equity Loan ConsolidationMarketing Automation

From Offer Management to Market Domination: How Automated Prescreen Technology Transforms Financial Institution Growth

By Devon Kinkead Financial institutions can materially increase conversion rates by modernizing offer management through automated prescreen technology, transforming manual, months-long processes into fast,...

Devon Kinkead June 14, 2025
32
Dark Wall Illuminated from the Left Corner Spotlight Lamp
AIMarketing Automation

Illuminating the Path Forward: How AI-Driven Financial Institutions Are Outperforming Traditional Data Approaches

By Devon Kinkead While recent studies highlight challenges in banking data practices, suggesting institutions are “flying in the dark,” a growing segment of forward-thinking financial institutions is...

Devon Kinkead June 13, 2025
35
A grain bin being moved
HELOCPersonalizationPrescreen Marketing

Rethinking Silos: How Technology Optimization and HELOC Marketing Converge in 2025

By Devon Kinkead The banking industry stands at a critical inflection point where technology optimization meets unprecedented opportunities in home equity lending. Two recent industry reports—BAI Banking...

Devon Kinkead June 7, 2025
46
Car digital dashboard speedometer display fuel panel. Car cluster dashboard panel vector design template
Auto LendingLoan GrowthPersonalizationPrescreen Marketing

Capturing the 2025 Auto Lending Opportunity: Looking at the Dashboard

By Devon Kinkead The automotive finance landscape is experiencing a dynamic shift, and the latest Experian Q1 2025 State of the Automotive Finance Market report reveals compelling opportunities for lenders who can...

Devon Kinkead June 7, 2025
47
rabbit and turtle.
AIBig DataCommunity BankingPersonalization

AI in Banking Marketing: Strategic Vision vs. Tactical Implementation

By Devon Kinkead A Comparative Analysis of Industry Perspectives on AI’s Role in Financial Services Marketing The artificial intelligence revolution in banking has reached a critical inflection point. As...

Devon Kinkead May 30, 2025
51
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Recent Posts

  • 15-Year Half-Amortizing Mortgages vs. HELOCs: Mining Market Opportunities Through Automated Prescreen Technology
  • The Hidden HELOC Opportunity: Why Inflation-Adjusted Data Reveals Untapped Consumer Borrowing Capacity
  • From Offer Management to Market Domination: How Automated Prescreen Technology Transforms Financial Institution Growth
  • Illuminating the Path Forward: How AI-Driven Financial Institutions Are Outperforming Traditional Data Approaches
  • Rethinking Silos: How Technology Optimization and HELOC Marketing Converge in 2025
Categories
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