Blog

Community FIs win loyalty in vulnerable moments, but those interactions rarely scale. Learn how precision prescreen marketing can replicate branch-level empathy across your entire membership.

Deloitte research reveals Gen Z and millennials behave as one digitally native segment, not two. Community FIs can capture these high-switch borrowers with data-driven prescreen campaigns that deliver the personalized...

Credit union margins hit a 20-year high, but the window is closing fast. Here’s how strategic prescreen marketing can defend earnings before rate cuts compress your portfolio.

By Devon Kinkead A Prescreen Marketing Perspective on Credit Union Performance The latest Q3 2025 data from Callahan & Associates reveals a fascinating paradox facing credit union executives: members are...

By Devon Kinkead As credit union executives navigate the complexities of 2025’s financial landscape, resources like Callahan & Associates’ recent presentation on “Credit Union Performance...

By Devon Kinkead For busy credit union executives, it can be hard to keep up with every data point, trend line, or white-paper arguing for one initiative or another. But a recent Callahan report offers more than just...

By Devon Kinkead Why this matters now From 2005–2025, deposit dynamics whipsawed: teaser-rate promotions pre-crisis, flight-to-quality in 2008–2009, a long low-rate lull, then 2022–2024’s rate shock and hot-money...