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Blog

Home Blog
Big DataCommunity BankingLoan GrowthNew Customer AcquisitionPersonalization

The Evolution of Bank Marketing: From Billboards to Big Data

By Xav Harrigin-Ramoutar In the world of community banking, where personal touch and deep community roots count for everything, effective marketing strategies are not just beneficial—they’re essential for growth...

Devon Kinkead April 1, 2024
251
A happy woman doing household budget at her cozy home.
AIConsumer Loan BusinessLoan GrowthNew Customer AcquisitionPersonalizationPrescreen Marketing

Data-Driven Decisions: Micronotes’ Approach to Enhancing Returns on New Accountholder Acquisition

By Xav Harrigin-Ramoutar In the fast-paced financial sector, the ability to effectively reach and engage prospective accountholders stands as a cornerstone for growth and success. Today, financial institutions face...

Devon Kinkead March 26, 2024
201
At the intersection of roads. The symbol is to make a choice. Female figure.
Community BankingNew Customer AcquisitionRetention

Choosing the Right Path: A Comparative Guide to Indirect and Direct Lending

By Xav Harrigin-Ramoutar The choice between indirect and direct lending strategies significantly influences a financial institution’s operational effectiveness and its relationship with customers or members....

Devon Kinkead March 13, 2024
220
Finance Concept - ROI
New Customer Acquisition

Close Quarters, CFO Insights: Strategic Loan Growth Through Local Engagement

By Devon Kinkead Introduction In an increasingly competitive banking landscape, Chief Financial Officers (CFOs) are constantly seeking efficient strategies to enhance the return on investment (ROI) from acquiring...

Devon Kinkead February 27, 2024
192
Car dealers or insurance managers cover and protect against damage
New Customer Acquisition

Do Indirect Auto Lending Members Stick Around?

By Xav Harrigin-Ramoutar In the financial services ecosystem, credit unions have embarked on a journey of growth and expansion, leveraging indirect vehicle lending as a strategic pathway. This model, predicated on...

Devon Kinkead February 27, 2024
206
Cost Value Matrix Graph Business Concept
New Customer Acquisition

Rethinking New Customer/Member Acquisition Investments

By Devon Kinkead Financial institutions have many investment options but, few have the impact of investments in new customer acquisition. In this article, we’re looking at new customer acquisition through the...

Devon Kinkead February 16, 2024
189
Beautiful flower growing out of crack in asphalt, space for text. Hope concept
Loan GrowthNew Customer AcquisitionPersonalization

Exploring Micronotes’ Growth Opportunities Analysis: A Strategic Tool for Financial Institutions

Challenges in Modern Lending Financial institutions today navigate a complex environment characterized by rapid technological advancements, evolving customer expectations, and increasing competition. Identifying and...

Devon Kinkead February 13, 2024
186
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