Blog

By Devon Kinkead Consumers are not in a long-range planning mood right now. They’re coping—juggling bills, scanning rates, and searching for someone to help them decide today. Steve Cocheo of The Financial Brand...

By Devon Kinkead The banking industry stands at an inflection point. While global banking achieved record profits of around $1.2 trillion in 2024, with revenues hitting $5.5 trillion, market valuations still trail...

By Devon Kinkead Context. Cheyenne Stansberry (Kasasa) argues—rightly—that community institutions won’t win the deposit race by outbidding megabanks on APY. They’ll win by out-valuing them with modern products and...

By Devon Kinkead In an era where deposits walk at the first sign of a better rate and fintechs promise instant gratification, financial institutions face a critical question: How do you keep deposits not just for...

By Devon Kinkead When Savana Morie’s recent article in Credit Unions Magazine highlighted Wright-Patt Credit Union’s transformative Pathways to Homeownership initiative, it struck a particularly...

By Devon Kinkead Large, unusual deposits are almost always life events. If your tech is already flagging them and booking banker meetings, you’re halfway there. The other half is how you design the work—so the right...

By Devon Kinkead In “Navigating Compliance Challenges in the Age of Data‑Driven Financial Marketing,” Alyssa Armor, VP Product, Financial Services at Vericast reminds financial marketers that the era of...