By Xav Harrigin Credit marketing, traditionally the realm of big banks and big fintechs, has been a cornerstone of the financial industry for decades. However, the advent of Big Data and Artificial Intelligence (AI) is...
Devon Kinkead
July 24, 2023
By Xav Harrigin In the nascent stages of credit marketing, banks grappled with the formidable task of identifying suitable customers for their credit products. The process was akin to navigating in the dark, with banks...
Devon Kinkead
July 24, 2023
By Xav Harrigin The Independent Community Bankers of America (ICBA) ThinkTECH Accelerator Demo Day is a nationally acclaimed program that promotes early-stage solutions designed specifically for community banks. The...
Devon Kinkead
July 19, 2023
By Xav Harrigin Artificial Intelligence (AI), particularly its subset, Generative AI, has been a prominent subject of interest in 2023, as noted by McKinsey, Congress reports, and the World Economic Forum. Generative AI...
micronotes_admin
July 7, 2023
By Xav Harrigin – Micronotes The Dawn of AI and Automation in Financial Marketing In the digital epoch, marketing automation, especially within the data-rich financial services industry, has become a necessity...
Devon Kinkead
June 24, 2023
Introducing Ashley. A year ago, the 33-year-old college-educated professional was navigating the financial landscape with an annual income of $61,000. Like many in her demographic, she was balancing bills, rent, and...
micronotes_admin
June 9, 2023
In the previous two articles, we’ve discussed strategies for growing deposits from the existing customer/member base. It’s now time to look outside the financial institution for new deposits and beyond traditional...
Devon Kinkead
April 4, 2023