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DepositsStrategy

2026 Deposit Retention Playbook: Stop Guessing, Start Detecting (and Acting)

By Devon Kinkead If your 2026 plan still waits for balances to drop before you act, you’re showing up after the goodbye. The winners will spot “why” and “when” long before the money moves—then intervene with the right...

Devon Kinkead November 26, 2025
189
Community Financial InstitutionsStrategy

Leading Through Uncertainty: How MIT Sloan’s Future of Work Principles Can Guide Credit Unions in 2026

By Devon Kinkead The credit union industry enters 2026 facing a paradox. Second-quarter 2025 data from Callahan & Associates reveals operational resilience—net interest margins climbing to 3.32% and return on...

Devon Kinkead November 26, 2025
210
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Deposits

Chime’s Checking Surge Is a Retention Wake-Up Call—It’s Time to Fight Back

By Devon Kinkead Chime just grabbed the largest share of new checking accounts in the U.S.—about 13% of all openings, outpacing every big bank, with Chase at 9% and SoFi at 5%. That’s not a blip; it’s a signal that...

Devon Kinkead November 23, 2025
166
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Prescreen Marketing

Turning Credit Union Performance Trends Into Growth Opportunities: A Prescreen Marketing Perspective

By Devon Kinkead The latest first quarter 2025 credit union performance data from Callahan & Associates reveals a fascinating paradox: members are saving more than ever, yet lending growth is slowing dramatically....

Devon Kinkead November 23, 2025
133
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Prescreen Marketing

The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum

The American credit landscape is experiencing a remarkable transformation. As Steve Cocheo of the Financial Brand points, out, while the middle shrinks, both ends of the credit spectrum are expanding rapidly—creating...

Devon Kinkead November 14, 2025
167
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DepositsDigital Engagement

From “Angst” to Action: How to Turn Real-Time Advice into Quality Deposits

By Devon Kinkead Consumers are not in a long-range planning mood right now. They’re coping—juggling bills, scanning rates, and searching for someone to help them decide today. Steve Cocheo of The Financial Brand...

Devon Kinkead November 14, 2025
149
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Prescreen Marketing

The Precision Paradox: Why Community Financial Institutions Are Well Positioned for Banking’s New Era

By Devon Kinkead The banking industry stands at an inflection point. While global banking achieved record profits of around $1.2 trillion in 2024, with revenues hitting $5.5 trillion, market valuations still trail...

Devon Kinkead November 7, 2025
196
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Recent Posts

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