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Home Blog
First-Time HomebuyerHome Equity Loan ConsolidationPersonalizationPrescreen Marketing

When Purpose Meets Precision: How Wright-Patt Credit Union Is Turning 172,000+ Opportunities Into Homeownership Reality

By Devon Kinkead When Savana Morie’s recent article in Credit Unions Magazine highlighted Wright-Patt Credit Union’s transformative Pathways to Homeownership initiative, it struck a particularly...

Devon Kinkead October 31, 2025
77
Life balance choices signpost, with sunrise sky backgrounds
DepositsDigital EngagementRetention

Dynamic Work Design for Deposit Retention: Turning “Exceptional Deposits” into Lasting Relationships

By Devon Kinkead Large, unusual deposits are almost always life events. If your tech is already flagging them and booking banker meetings, you’re halfway there. The other half is how you design the work—so the right...

Devon Kinkead October 24, 2025
81
Regulations book. Law, rules and regulations concept.
AICompliancePrescreen Marketing

The Compliance Imperative in Data-Driven Financial Marketing

By Devon Kinkead In “Navigating Compliance Challenges in the Age of Data‑Driven Financial Marketing,” Alyssa Armor, VP Product, Financial Services at Vericast reminds financial marketers that the era of...

Devon Kinkead October 24, 2025
65
Show me the money
DepositsPersonalization

From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty

By Devon Kinkead Banks talk endlessly about personalization. They invest millions in analytics, algorithms, and dashboards designed to “know the customer.” Yet, as The Financial Brand recently pointed out...

Devon Kinkead October 17, 2025
71
Beautiful macro shot of Monarch butterfly flying near water with splash, against blur background
Prescreen MarketingStrategy

What Standard Chartered Taught Us About Speed—and How to Apply It to Loan Growth

By Devon Kinkead When Nelson Repenning, my former professor at MITSloan, business partner, and friend and Don Kieffer tell the Standard Chartered story in their new book, There’s Got to Be a Better Way, the...

Devon Kinkead October 17, 2025
64
Old bank building.
Behavioral EconomicsLoan GrowthNew Customer AcquisitionPrescreen MarketingStrategy

Why Branches Still Matter — Even When Everyone Says They Don’t

By Devon Kinkead Introduction Banking futurists keep announcing the death of the branch. Yet, real data tells a more complicated story. Micronotes’ post-campaign analytics revealed that home equity loan...

Devon Kinkead October 10, 2025
64
Fraudulent sales. woman runs and grabs percentage as bait
DepositsRetention

Fintechs Are Winning the Switching Game: Here’s How Community Banks Can Fight Back with Life Event Engagement

By Devon Kinkead The numbers paint a stark picture for traditional financial institutions. According to recent research from Curinos, fintechs’ share of checking account openings grew by six percentage points...

Devon Kinkead October 10, 2025
61
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Recent Posts

  • Chime’s Checking Surge Is a Retention Wake-Up Call—It’s Time to Fight Back
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  • The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum
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