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Regulations book. Law, rules and regulations concept.
AICompliancePrescreen Marketing

The Compliance Imperative in Data-Driven Financial Marketing

By Devon Kinkead In “Navigating Compliance Challenges in the Age of Data‑Driven Financial Marketing,” Alyssa Armor, VP Product, Financial Services at Vericast reminds financial marketers that the era of...

Devon Kinkead October 24, 2025
47
Show me the money
DepositsPersonalization

From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty

By Devon Kinkead Banks talk endlessly about personalization. They invest millions in analytics, algorithms, and dashboards designed to “know the customer.” Yet, as The Financial Brand recently pointed out...

Devon Kinkead October 17, 2025
59
Beautiful macro shot of Monarch butterfly flying near water with splash, against blur background
Prescreen MarketingStrategy

What Standard Chartered Taught Us About Speed—and How to Apply It to Loan Growth

By Devon Kinkead When Nelson Repenning, my former professor at MITSloan, business partner, and friend and Don Kieffer tell the Standard Chartered story in their new book, There’s Got to Be a Better Way, the...

Devon Kinkead October 17, 2025
51
Old bank building.
Behavioral EconomicsLoan GrowthNew Customer AcquisitionPrescreen MarketingStrategy

Why Branches Still Matter — Even When Everyone Says They Don’t

By Devon Kinkead Introduction Banking futurists keep announcing the death of the branch. Yet, real data tells a more complicated story. Micronotes’ post-campaign analytics revealed that home equity loan...

Devon Kinkead October 10, 2025
48
Fraudulent sales. woman runs and grabs percentage as bait
DepositsRetention

Fintechs Are Winning the Switching Game: Here’s How Community Banks Can Fight Back with Life Event Engagement

By Devon Kinkead The numbers paint a stark picture for traditional financial institutions. According to recent research from Curinos, fintechs’ share of checking account openings grew by six percentage points...

Devon Kinkead October 10, 2025
44
Growing investment concept
Prescreen MarketingStrategy

The TDF Revolution: What Community Banks and Credit Unions Can Learn from America’s Retirement Transformation

By Devon Kinkead The shift in American retirement investing over the past two decades offers crucial strategic insights for community financial institutions. According to Parker et al.’s forthcoming Journal of...

Devon Kinkead October 3, 2025
44
Glowing embers in a darkened space create a mesmerizing and warm ambiance during a quiet evening
DepositsLife Events

Strategic Framework for Deposit Retention: Decoding Signals in a $105 Trillion Wealth Transfer

By Devon Kinkead The banking industry faces an unprecedented convergence of forces: a $105 trillion intergenerational wealth transfer, digital disruption from fintechs, and the reality that 50% of large deposits exit...

Devon Kinkead September 26, 2025
60
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Recent Posts

  • The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum
  • From “Angst” to Action: How to Turn Real-Time Advice into Quality Deposits
  • The Precision Paradox: Why Community Financial Institutions Are Well Positioned for Banking’s New Era
  • Stop Chasing Rates. Start Catching Signals: A Micronotes Take on Deposit Playbooks
  • The Strategic Role of CDs in Modern Deposit Retention: Where Purpose Meets Technology
Categories
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  • Deposits 33
  • Digital Engagement 9
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  • Gen Y 2
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  • HELOC 9
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  • Life Events 11
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  • Net Promoter Score 2
  • New Customer Acquisition 22
  • NEWS 1
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  • Online Banking 6
  • Personalization 27
  • Prescreen Marketing 44
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