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Home Blog
Community Financial InstitutionsStrategy

Leading Through Uncertainty: How MIT Sloan’s Future of Work Principles Can Guide Credit Unions in 2026

By Devon Kinkead The credit union industry enters 2026 facing a paradox. Second-quarter 2025 data from Callahan & Associates reveals operational resilience—net interest margins climbing to 3.32% and return on...

Devon Kinkead November 26, 2025
189
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Deposits

Chime’s Checking Surge Is a Retention Wake-Up Call—It’s Time to Fight Back

By Devon Kinkead Chime just grabbed the largest share of new checking accounts in the U.S.—about 13% of all openings, outpacing every big bank, with Chase at 9% and SoFi at 5%. That’s not a blip; it’s a signal that...

Devon Kinkead November 23, 2025
151
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Prescreen Marketing

Turning Credit Union Performance Trends Into Growth Opportunities: A Prescreen Marketing Perspective

By Devon Kinkead The latest first quarter 2025 credit union performance data from Callahan & Associates reveals a fascinating paradox: members are saving more than ever, yet lending growth is slowing dramatically....

Devon Kinkead November 23, 2025
117
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Prescreen Marketing

The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum

The American credit landscape is experiencing a remarkable transformation. As Steve Cocheo of the Financial Brand points, out, while the middle shrinks, both ends of the credit spectrum are expanding rapidly—creating...

Devon Kinkead November 14, 2025
150
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DepositsDigital Engagement

From “Angst” to Action: How to Turn Real-Time Advice into Quality Deposits

By Devon Kinkead Consumers are not in a long-range planning mood right now. They’re coping—juggling bills, scanning rates, and searching for someone to help them decide today. Steve Cocheo of The Financial Brand...

Devon Kinkead November 14, 2025
131
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Prescreen Marketing

The Precision Paradox: Why Community Financial Institutions Are Well Positioned for Banking’s New Era

By Devon Kinkead The banking industry stands at an inflection point. While global banking achieved record profits of around $1.2 trillion in 2024, with revenues hitting $5.5 trillion, market valuations still trail...

Devon Kinkead November 7, 2025
180
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Deposits

Stop Chasing Rates. Start Catching Signals: A Micronotes Take on Deposit Playbooks

By Devon Kinkead Context. Cheyenne Stansberry (Kasasa) argues—rightly—that community institutions won’t win the deposit race by outbidding megabanks on APY. They’ll win by out-valuing them with modern products and...

Devon Kinkead November 7, 2025
134
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Recent Posts

  • The Optimism Gap: Converting Consumer Confidence into Loan Growth
  • The 80/20 Rule for AI in Prescreen: Where to Automate, Where to Think
  • The Personalization Gap Is a Loan Growth Gap
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  • What Prescreen Campaign Data Actually Tells Credit Unions About Where to Compete
Categories
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