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Show me the money
DepositsPersonalization

From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty

By Devon Kinkead Banks talk endlessly about personalization. They invest millions in analytics, algorithms, and dashboards designed to “know the customer.” Yet, as The Financial Brand recently pointed out...

Devon Kinkead October 17, 2025
86
Beautiful macro shot of Monarch butterfly flying near water with splash, against blur background
Prescreen MarketingStrategy

What Standard Chartered Taught Us About Speed—and How to Apply It to Loan Growth

By Devon Kinkead When Nelson Repenning, my former professor at MITSloan, business partner, and friend and Don Kieffer tell the Standard Chartered story in their new book, There’s Got to Be a Better Way, the...

Devon Kinkead October 17, 2025
76
Old bank building.
Behavioral EconomicsLoan GrowthNew Customer AcquisitionPrescreen MarketingStrategy

Why Branches Still Matter — Even When Everyone Says They Don’t

By Devon Kinkead Introduction Banking futurists keep announcing the death of the branch. Yet, real data tells a more complicated story. Micronotes’ post-campaign analytics revealed that home equity loan...

Devon Kinkead October 10, 2025
74
Fraudulent sales. woman runs and grabs percentage as bait
DepositsRetention

Fintechs Are Winning the Switching Game: Here’s How Community Banks Can Fight Back with Life Event Engagement

By Devon Kinkead The numbers paint a stark picture for traditional financial institutions. According to recent research from Curinos, fintechs’ share of checking account openings grew by six percentage points...

Devon Kinkead October 10, 2025
70
Growing investment concept
Prescreen MarketingStrategy

The TDF Revolution: What Community Banks and Credit Unions Can Learn from America’s Retirement Transformation

By Devon Kinkead The shift in American retirement investing over the past two decades offers crucial strategic insights for community financial institutions. According to Parker et al.’s forthcoming Journal of...

Devon Kinkead October 3, 2025
63
Glowing embers in a darkened space create a mesmerizing and warm ambiance during a quiet evening
DepositsLife Events

Strategic Framework for Deposit Retention: Decoding Signals in a $105 Trillion Wealth Transfer

By Devon Kinkead The banking industry faces an unprecedented convergence of forces: a $105 trillion intergenerational wealth transfer, digital disruption from fintechs, and the reality that 50% of large deposits exit...

Devon Kinkead September 26, 2025
82
Detailed Graphical Representation of Earthquake Vibrations Captured on a Seismograph against the grid background. Seismograph recording seismic waves. Vector Illustration.
HELOCHome Equity Loan ConsolidationPrescreen Marketing

Decoding Market Signals: A Strategic Framework for HELOC Consolidation Success

By Devon Kinkead In the hyper-competitive HELOC consolidation market, where a recent campaign revealed competitors capturing 96% of actively interested prospects, financial institutions need more than traditional...

Devon Kinkead September 26, 2025
68
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Recent Posts

  • 2026 Deposit Retention Playbook for Community FIs: Catch Signals, Not Just Rates
  • Navigating Credit Union Lending Strategies in 2026: Insights from Rising Delinquencies and Evolving Debt Perceptions
  • 2026 Deposit Retention Playbook: Stop Guessing, Start Detecting (and Acting)
  • Leading Through Uncertainty: How MIT Sloan’s Future of Work Principles Can Guide Credit Unions in 2026
  • Chime’s Checking Surge Is a Retention Wake-Up Call—It’s Time to Fight Back
Categories
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  • Credit Trends 2
  • CRM 2
  • Customer Retention 13
  • Deposits 36
  • Digital Engagement 9
  • First-Time Homebuyer 1
  • Gen Y 2
  • GenZ 12
  • HELOC 9
  • Home Equity Loan Consolidation 10
  • Life Events 11
  • Loan Growth 15
  • Marketing Automation 16
  • Net Promoter Score 2
  • New Customer Acquisition 22
  • NEWS 1
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  • Online Banking 6
  • Personalization 28
  • Prescreen Marketing 46
  • Research 1
  • Retention 9
  • ROI 2
  • Strategy 6
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  • Uncategorized 2

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