Blog

By Devon Kinkead Financial institutions face the ongoing challenge of maintaining meaningful relationships with their customers, especially those who primarily interact online. Traditional methods of engagement often...

By Devon Kinkead Vertically-integrated automated prescreen marketing systems are finding their way into community banking with obvious, and not so obvious returns. A review of 20 campaigns Micronotes’ customers...

By Xav Harrigin-Ramoutar In an era where memes often echo the financial insecurities of millennials, the dream of owning a home seems just that—a dream. Despite steady jobs and substantial salaries, many millennials...

By Devon Kinkead Jonathan Parker’s Insightful Talk Jonathan Parker, a distinguished professor at the MIT Sloan School of Management, gave a captivating talk at the Micronotes June 2024 Gain and Retain Forum...

By Devon Kinkead As we navigate the complexities of the economic landscape in 2024, understanding consumer credit trends is paramount for financial institutions, policymakers, and consumers alike. A recent...

By  Xav Harrigin-Ramoutar and Devon Kinkead Over the past two years, many financial institutions have faced significant cuts in their marketing departments. These reductions have left them struggling to execute...

By Devon Kinkead The performance of automated prescreen marketing systems is enabling unprecedented ROI measurement and optimization. Here’s what we’ve learned over the past 18-24 months about...