Blog

By Devon Kinkead The banking industry loves to talk about personalization. Every webinar, conference, and thought leadership piece champions AI-driven customization, hyper-targeted messaging, and data-powered...

By Devon Kinkead Prescreen marketing looks like a slam dunk: millions of consumers carry high-interest debt, sit on untapped home equity, or are primed for consolidation. Yet despite the potential, most prescreen...

By Devon Kinkead The $73 Million Wake-Up Call When we launched a HELOC consolidation campaign targeting prospective accountholders for HELOC debt consolidation opportunities, we knew the market was competitive....

By Devon Kinkead In today’s rapidly evolving financial landscape, community financial institutions face a critical challenge: maintaining accountholder relationships across generations while competing with...

By Devon Kinkead In today’s fiercely competitive financial landscape, simply acquiring new customers isn’t enough. The real battle lies in achieving primacy—becoming the primary financial institution that...

By Devon Kinkead A Micronotes Perspective on Building Trust Through Meaningful Conversations In today’s banking environment, community financial institutions face a perfect storm of challenges. Customers are...

By Devon Kinkead First Impressions Matter More Than Ever When someone lands on a bank or credit union’s digital platform, trust is won—or lost—in seconds. Research shows that design choices like typography, layout,...