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AICommunity Financial Institutions

From Theory to Practice: A Micronotes Perspective on MIT Sloan’s AI Leadership Insights

By Devon Kinkead MIT Sloan Management Review’s recent compilation of “10 Urgent AI Takeaways for Leaders” offers valuable strategic guidance for executives navigating the AI transformation. I, as an...

Devon Kinkead August 15, 2025
49
Stopwatch.
AIDepositsDigital Engagement

Real-Time Pricing Is Half the Battle: Turn GenAI Deposit Strategy into Conversations That Keep the Money

By Devon Kinkead Generative AI can now push deposit-pricing recommendations to decision-makers in hours instead of weeks. That speed wins deposits at a lower cost of funds—if you can turn the model’s output into...

Devon Kinkead August 15, 2025
56
Woman standing on railroad station and looking to leaving train. Traveler is worried, because she missed a train
Credit TrendsPrescreen Marketing

Credit Unions Can’t Be Late! How Automated Prescreen Marketing Can Accelerate Growth Amid Mixed Performance Signals

By Devon Kinkead The latest credit union performance data paints a picture of an industry in transition. While the first quarter of 2025 showed members building savings and managing debt more responsibly, it also...

Devon Kinkead August 15, 2025
52
DepositsRetention

How to Make Deposit Flight a Thing of the Past

— as you migrate to Fiserv® Create & Configure Digital By Devon Kinkead Community Financial Institutions Upgrade Digital You’re a community-minded bank or credit union that’s just moved, or is moving, to...

Devon Kinkead August 8, 2025
60
Businessman holding loan blocks and cash, representing financial borrowing and banking concept.
Auto LendingHome Equity Loan ConsolidationLoan GrowthPrescreen Marketing

The Micronotes Perspective: Turning Credit Union Loan Growth Headwinds into Tailwinds in 2025

By Devon Kinkead The credit union industry faces a paradox in 2025: record-high home equity meets frozen mortgage markets, rising consumer debt collides with tightening credit standards, and members need financial...

Devon Kinkead August 8, 2025
61
10 years logo in silver for celebrations, events and anniversaries.
Digital EngagementMarketing AutomationOnline BankingRetention

Revolutionary Results: How Micronotes Microinterviews Delivered 23x Better Performance Than Banner Ads Over 10 Years

By Devon Kinkead A decade-long study at a $10 billion financial institution reveals game-changing engagement rates that challenge everything we thought we knew about digital banking marketing. Executive Summary...

Devon Kinkead August 3, 2025
75
Close-up of a man's hands holding a gold panning prospecting pan
AINew Customer AcquisitionPrescreen Marketing

How Micronotes Automated Prescreen Powers Experian’s Modern Prospecting Strategy

By Devon Kinkead In today’s rapidly evolving credit marketing landscape, financial institutions face mounting challenges: rising direct mail costs (up 33.4% for USPS marketing mail), increasing demand for...

Devon Kinkead August 1, 2025
64
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Recent Posts

  • The Strategic Role of CDs in Modern Deposit Retention: Where Purpose Meets Technology
  • When Purpose Meets Precision: How Wright-Patt Credit Union Is Turning 172,000+ Opportunities Into Homeownership Reality
  • Dynamic Work Design for Deposit Retention: Turning “Exceptional Deposits” into Lasting Relationships
  • The Compliance Imperative in Data-Driven Financial Marketing
  • From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty
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