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Stressed and headache asian woman with large bills or invoices no money to pay to expenses and credit card debt. shortage, Financial problems, mortgage, loan, bankruptcy, bankrupt, poor, empty wallet
Home Equity Loan ConsolidationMarketing AutomationPersonalizationPrescreen Marketing

How Automated Prescreen Makes Hyper-Personalized HELOC Debt Consolidation a Reality

By Devon Kinkead Financial institutions are constantly searching for more effective ways to identify high-value opportunities and connect with qualified borrowers and people need their help. The HELOC debt...

Devon Kinkead April 3, 2025
117
HELOC - home equity line of credit
Home Equity Loan ConsolidationPersonalizationPrescreen Marketing

Tapping Into a $500B+ Opportunity: Home Equity Solutions for Credit Card Debt

By Devon Kinkead As Americans grapple with historically high credit card debt—totaling over $1.2 trillion—while simultaneously holding a staggering $35 trillion in home equity, financial institutions are sitting on a...

Devon Kinkead March 24, 2025
135
young woman wearing black blindfold isolated on grey
Prescreen Marketing

Conversion Rates Are Great… Unless You’re Playing Blindfolded

By Devon Kinkead Introduction In the world of prescreen marketing, success is often measured by conversion rates. However, focusing solely on conversion rates can provide a misleading picture of a campaign’s...

Devon Kinkead January 28, 2025
171
Financial Business Logo Design Vector Illustration
Digital EngagementMarketing AutomationOnline Banking

To Advertise or Interact… That is the Question

By Devon Kinkead In the rapidly evolving world of mobile banking, financial institutions are faced with a critical decision: should they continue relying on traditional advertising strategies or shift towards...

Devon Kinkead January 28, 2025
177
Concept of achieving goals, planning and stages. Orange thread, pins and flag.
AICustomer RetentionDepositsLife Events

Every Large Deposit is a Life Event: Micronotes’ Exceptional Deposits and Retention Technologies vs Historical Methods of Retaining Deposits

By Devon Kinkead The banking industry has always faced the challenge of attracting and retaining deposits. Traditionally, financial institutions relied on interest rate adjustments, personalized services, and...

Devon Kinkead January 21, 2025
200
Stack of colorful books. Education background. Back to school. Book, hardback colorful books on wooden table. Education business concept. Copy space for text.
Deposits

Deposit Retention Strategies for 2025: Looking Back, Looking Ahead

By Devon Kinkead Deposit Retention Strategies for Banks and Credit Unions in 2025 As we navigate 2025, the landscape of deposit retention presents unique challenges and opportunities. Lessons from past financial...

Devon Kinkead January 4, 2025
200
Using Online Banking Application
DepositsLife Events

Understanding Customer Behavior for Exceptional Deposits: Insights from Digital Conversations

By Devon Kinkead When accountholders make unusually large deposits, their intentions for those funds provide critical insight into how financial institutions can guide and retain those deposits. Recent data from...

Devon Kinkead January 2, 2025
189
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Recent Posts

  • Revolutionary Results: How Micronotes Microinterviews Delivered 23x Better Performance Than Banner Ads Over 10 Years
  • How Micronotes Automated Prescreen Powers Experian’s Modern Prospecting Strategy
  • Beyond “Yes” to “Use”: TransUnion vs. Micronotes on Profitable Lending Growth
  • A Micronotes Playbook for Winning Back Runaway Deposits — and Growing Beyond 2.1 Products per Customer
  • Turning Life Events into Loyalty
Categories
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