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Blog

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DepositsLife Events

The Lifeblood of Financial Institutions: Retaining Deposits for Stability and Growth

By Devon Kinkead Deposits aren’t just numbers on a balance sheet—they’re the pulse of banks and credit unions, fueling lending, investment, and operational stability. Yet, deposit retention often takes a back seat to...

Devon Kinkead November 21, 2024
121
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Loan GrowthMarketing AutomationPersonalizationPrescreen Marketing

When Your Loan Takes a Wrong Turn but Still Arrives

By Devon Kinkead Personal loans and HELOCs (Home Equity Line of Credit) play unique roles in consolidating debt to lower borrowing costs. Through an analysis of recent data on Direct and Indirect Sales across...

Devon Kinkead October 8, 2024
149
AIBig DataCommunity BankingDigital EngagementMarketing Automation

Data-Driven Growth at The Farmers Bank: Taking Multiple Steps Forward with Micronotes

By Devon Kinkead At The Farmers Bank, staying connected with customers in meaningful ways has always been a priority. However, like many community banks, they faced challenges in reaching out efficiently and...

Devon Kinkead September 24, 2024
162
Community BankingDigital EngagementNet Promoter Score

How Micronotes Transformed Customer Communication at FNB Community Bank

By Devon Kinkead Effective communication with customers is vital for any financial institution, where trust and timely information are key. FNB Community Bank faced a unique challenge: despite knowing that their...

Devon Kinkead August 26, 2024
186
Community BankingCustomer RetentionDigital EngagementOnline Banking

“How am I gonna reach these individuals?” A Conversation with Alicia Wade on Micronotes

By Devon Kinkead In a recent interview with Alicia Wade, former President & COO of Valliance Bank and current EVP/COO of Sovereign Bank, we explored her experience with Micronotes and how it has significantly...

Devon Kinkead August 21, 2024
172
Community BankingCustomer RetentionPersonalization

How Micronotes Helped The Savings Bank Reach Their Digital-First Customers

By Devon Kinkead In a recent interview with Ally Houghton and Karen Bendetti from The Savings Bank, we delved into the challenges they faced in reaching their online customers and how Micronotes helped solve the...

Devon Kinkead August 17, 2024
154
Community BankingCommunity Financial InstitutionsCustomer Retention

Educating Customers Through Conversations at First Nebraska Bank

By Devon Kinkead In a recent conversation with Collin Daily, Vice President and Operations Systems Manager at First Nebraska Bank, it became evident just how powerful Micronotes is in solving real-world marketing...

Devon Kinkead August 12, 2024
177
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Recent Posts

  • 15-Year Half-Amortizing Mortgages vs. HELOCs: Mining Market Opportunities Through Automated Prescreen Technology
  • The Hidden HELOC Opportunity: Why Inflation-Adjusted Data Reveals Untapped Consumer Borrowing Capacity
  • From Offer Management to Market Domination: How Automated Prescreen Technology Transforms Financial Institution Growth
  • Illuminating the Path Forward: How AI-Driven Financial Institutions Are Outperforming Traditional Data Approaches
  • Rethinking Silos: How Technology Optimization and HELOC Marketing Converge in 2025
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