Turning Life Events into Loyalty
A Recap of our Deposits Webinar with Fiserv By Devon Kinkead The Customer’s Quiet Crisis Your depositor just wired in $85,000 after selling her condo. To the balance-sheet, it looks like great news—but to her,...
A Recap of our Deposits Webinar with Fiserv By Devon Kinkead The Customer’s Quiet Crisis Your depositor just wired in $85,000 after selling her condo. To the balance-sheet, it looks like great news—but to her,...
By Devon Kinkead The Story Your Audience Is Living After three manic years—pandemic‐era liquidity, 2023 outflows into money-market funds, and the 2024 “will-they-won’t-they” Fed pivot—banks are asking the same...
By Devon Kinkead Mortgage originations may be stuck in a post-pandemic slump, but the path forward is hiding in plain sight: pair the digital muscle that trims cost and friction with the human guidance that turns...
By Devon Kinkead Why the Question Matters On 23 June 2025 Adam Job, Nikolaus S. Lang, Ulrich Pidun, and Martin Reeves published an excellent paper in the MIT Sloan Management Review arguing that, in times of...
By Devon Kinkead Last week, financial industry experts gathered for an illuminating webinar titled “The HELOC Renaissance,” hosted by Micronotes founder Devon Kinkead alongside Experian’s Dr. Upavan...
By Devon Kinkead Bottom Line Up Front: While traditional 30-year mortgages dominate the market, two compelling alternatives are emerging that can be effectively captured through hyper-personalized firm offers of...
By Devon Kinkead When consumer debt is adjusted for inflation, the “debt crisis” narrative collapses. This creates significant opportunities for financial institutions to capture HELOC market share through...