Blog

By Devon Kinkead When accountholders make unusually large deposits, their intentions for those funds provide critical insight into how financial institutions can guide and retain those deposits. Recent data from...

By Devon Kinkead In today’s hyper-connected world, mass personalization isn’t just a buzzword—it’s a necessity. As consumers are inundated with choices, financial institutions must find ways to cut through the noise....

By Devon Kinkead The financial services sector faces constant pressure to adapt, innovate, and keep customers engaged. But how do you not only attract new customers but also ensure they stay loyal in an increasingly...

By Devon Kinkead Deposits aren’t just numbers on a balance sheet—they’re the pulse of banks and credit unions, fueling lending, investment, and operational stability. Yet, deposit retention often takes a back seat to...

By Devon Kinkead Personal loans and HELOCs (Home Equity Line of Credit) play unique roles in consolidating debt to lower borrowing costs. Through an analysis of recent data on Direct and Indirect Sales across...

By Devon Kinkead At The Farmers Bank, staying connected with customers in meaningful ways has always been a priority. However, like many community banks, they faced challenges in reaching out efficiently and...

By Devon Kinkead Effective communication with customers is vital for any financial institution, where trust and timely information are key. FNB Community Bank faced a unique challenge: despite knowing that their...