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Change from dry climate to fertile climate
Prescreen Marketing

Turning Credit Union Performance Trends Into Growth Opportunities: A Prescreen Marketing Perspective

By Devon Kinkead The latest first quarter 2025 credit union performance data from Callahan & Associates reveals a fascinating paradox: members are saving more than ever, yet lending growth is slowing dramatically....

Devon Kinkead November 23, 2025
127
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Prescreen Marketing

The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum

The American credit landscape is experiencing a remarkable transformation. As Steve Cocheo of the Financial Brand points, out, while the middle shrinks, both ends of the credit spectrum are expanding rapidly—creating...

Devon Kinkead November 14, 2025
161
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DepositsDigital Engagement

From “Angst” to Action: How to Turn Real-Time Advice into Quality Deposits

By Devon Kinkead Consumers are not in a long-range planning mood right now. They’re coping—juggling bills, scanning rates, and searching for someone to help them decide today. Steve Cocheo of The Financial Brand...

Devon Kinkead November 14, 2025
143
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Prescreen Marketing

The Precision Paradox: Why Community Financial Institutions Are Well Positioned for Banking’s New Era

By Devon Kinkead The banking industry stands at an inflection point. While global banking achieved record profits of around $1.2 trillion in 2024, with revenues hitting $5.5 trillion, market valuations still trail...

Devon Kinkead November 7, 2025
188
human hand pointing waveform.
Deposits

Stop Chasing Rates. Start Catching Signals: A Micronotes Take on Deposit Playbooks

By Devon Kinkead Context. Cheyenne Stansberry (Kasasa) argues—rightly—that community institutions won’t win the deposit race by outbidding megabanks on APY. They’ll win by out-valuing them with modern products and...

Devon Kinkead November 7, 2025
145
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Community Financial InstitutionsDepositsLife Events

The Strategic Role of CDs in Modern Deposit Retention: Where Purpose Meets Technology

By Devon Kinkead In an era where deposits walk at the first sign of a better rate and fintechs promise instant gratification, financial institutions face a critical question: How do you keep deposits not just for...

Devon Kinkead October 31, 2025
177
First-Time HomebuyerHome Equity Loan ConsolidationPersonalizationPrescreen Marketing

When Purpose Meets Precision: How Wright-Patt Credit Union Is Turning 172,000+ Opportunities Into Homeownership Reality

By Devon Kinkead When Savana Morie’s recent article in Credit Unions Magazine highlighted Wright-Patt Credit Union’s transformative Pathways to Homeownership initiative, it struck a particularly...

Devon Kinkead October 31, 2025
166
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