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Purpose complex like a puzzle - pictured as word Purpose on a puzzle pieces to show that Purpose can be difficult and needs cooperating pieces that fit together, 3d illustration
Marketing AutomationPrescreen Marketing

The Role of Automated Prescreen Marketing in Furthering the Mission of Financial Institutions

by Devon Kinkead Introduction Community financial institutions, particularly member-owned credit unions, are mission-driven organizations. Moreover, credit unions have a long history of using prescreen marketing...

Devon Kinkead June 6, 2024
253
Cheerful Indian couple enjoying a moment on a couch in a cozy living room
DepositsLife EventsPersonalization

Transforming Deposit Retention: A Comprehensive Case Study with Micronotes

By Xav Harrigin-Ramoutar In today’s competitive banking industry, community banks face a constant challenge: retaining customer deposits. With numerous alternatives available, maintaining loyalty and preventing...

Devon Kinkead May 24, 2024
257
Notebook with things to do today list on wooden desk with pen.
New Customer AcquisitionPersonalizationPrescreen Marketing

From Data to ROI: 7 Marketing Tasks Made Obsolete by Automated Prescreen Marketing Technology

By Devon Kinkead In today’s fast-paced financial environment, bankers are constantly seeking ways to streamline their operations and maximize efficiency. One of the most significant advancements in this regard...

Devon Kinkead May 15, 2024
224
Customer Acquisition and Retention Concept
AIRetention

Keeping Customers Close: Retaining Accountholders with Micronotes

By Xav Harrigin-Ramoutar In today’s banking environment, retaining accountholders is more challenging than ever. Financial institutions face the dual pressures of high customer expectations and an industry ripe...

Devon Kinkead May 10, 2024
246
big data background vector illustration. Information streams. Future technology
AIBig DataCommunity BankingCRMNew Customer AcquisitionPersonalization

Data at the Helm: Steering Community Banks Towards Innovation

By Xav Harrigin-Ramoutar The financial sector is rapidly transforming, fueled largely by digitalization that is reshaping how banks operate and interact with their customers. This shift towards digital solutions is...

Devon Kinkead April 23, 2024
258
A happy woman doing household budget at her cozy home.
New Customer AcquisitionPersonalization

From Traditional to Targeted: Transitioning to Micronotes in Community Banking

By Xav Harrigin-Ramoutar In today’s rapidly evolving financial landscape, community financial institutions face increasing pressure to keep pace with larger institutions, particularly in the realm of marketing....

Devon Kinkead April 12, 2024
240
The needle is lost in a haystack and searching with a  loupe
AIBig DataCommunity BankingConsumer Loan BusinessDepositsNew Customer AcquisitionPersonalization

Beyond the Data: Micronotes’ Vision for the Next Generation of Community Banking

By Xav Harrigin-Ramoutar In an era where the banking landscape is increasingly competitive, the emergence of big data-driven marketing has become a beacon for community banks seeking proven strategies to connect with...

Devon Kinkead April 10, 2024
252
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Recent Posts

  • Stickiness Coming Apart: Why Life-Event Relationships Keep Deposits Where They Belong
  • When Consumer Confidence Wavers, Personalized Solution Marketing Becomes Essential
  • From Theory to Practice: A Micronotes Perspective on MIT Sloan’s AI Leadership Insights
  • Real-Time Pricing Is Half the Battle: Turn GenAI Deposit Strategy into Conversations That Keep the Money
  • Credit Unions Can’t Be Late! How Automated Prescreen Marketing Can Accelerate Growth Amid Mixed Performance Signals
Categories
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