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Community Financial InstitutionsDeposits

Stickiness Coming Apart: Why Life-Event Relationships Keep Deposits Where They Belong

By Devon Kinkead For decades, banks and credit unions relied on “stickiness” to hold onto customers. The assumption was simple: switching accounts was such a hassle—updating direct deposits, bill payments, and...

Devon Kinkead August 22, 2025
17
Young stressed woman having issue with utility bills expense, sitting at home trying to calculate and see bad finance bank report, searching for mistake. College student girl with money problem.
Loan GrowthPrescreen Marketing

When Consumer Confidence Wavers, Personalized Solution Marketing Becomes Essential

By Devon Kinkead The latest data on U.S. consumer financial sentiment from the Pew Research Center reveals that nearly one-third of Americans believe their financial picture will worsen over the next year—a...

Devon Kinkead August 22, 2025
16
Business concepts with businessman holding hourglass with graph chart on computer laptop
AICommunity Financial Institutions

From Theory to Practice: A Micronotes Perspective on MIT Sloan’s AI Leadership Insights

By Devon Kinkead MIT Sloan Management Review’s recent compilation of “10 Urgent AI Takeaways for Leaders” offers valuable strategic guidance for executives navigating the AI transformation. I, as an...

Devon Kinkead August 15, 2025
32
Stopwatch.
AIDepositsDigital Engagement

Real-Time Pricing Is Half the Battle: Turn GenAI Deposit Strategy into Conversations That Keep the Money

By Devon Kinkead Generative AI can now push deposit-pricing recommendations to decision-makers in hours instead of weeks. That speed wins deposits at a lower cost of funds—if you can turn the model’s output into...

Devon Kinkead August 15, 2025
35
Woman standing on railroad station and looking to leaving train. Traveler is worried, because she missed a train
Credit TrendsPrescreen Marketing

Credit Unions Can’t Be Late! How Automated Prescreen Marketing Can Accelerate Growth Amid Mixed Performance Signals

By Devon Kinkead The latest credit union performance data paints a picture of an industry in transition. While the first quarter of 2025 showed members building savings and managing debt more responsibly, it also...

Devon Kinkead August 15, 2025
33
DepositsRetention

How to Make Deposit Flight a Thing of the Past

— as you migrate to Fiserv® Create & Configure Digital By Devon Kinkead Community Financial Institutions Upgrade Digital You’re a community-minded bank or credit union that’s just moved, or is moving, to...

Devon Kinkead August 8, 2025
43
Businessman holding loan blocks and cash, representing financial borrowing and banking concept.
Auto LendingHome Equity Loan ConsolidationLoan GrowthPrescreen Marketing

The Micronotes Perspective: Turning Credit Union Loan Growth Headwinds into Tailwinds in 2025

By Devon Kinkead The credit union industry faces a paradox in 2025: record-high home equity meets frozen mortgage markets, rising consumer debt collides with tightening credit standards, and members need financial...

Devon Kinkead August 8, 2025
46
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Recent Posts

  • Stickiness Coming Apart: Why Life-Event Relationships Keep Deposits Where They Belong
  • When Consumer Confidence Wavers, Personalized Solution Marketing Becomes Essential
  • From Theory to Practice: A Micronotes Perspective on MIT Sloan’s AI Leadership Insights
  • Real-Time Pricing Is Half the Battle: Turn GenAI Deposit Strategy into Conversations That Keep the Money
  • Credit Unions Can’t Be Late! How Automated Prescreen Marketing Can Accelerate Growth Amid Mixed Performance Signals
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