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DepositsDigital EngagementRetention

Dynamic Work Design for Deposit Retention: Turning “Exceptional Deposits” into Lasting Relationships

By Devon Kinkead Large, unusual deposits are almost always life events. If your tech is already flagging them and booking banker meetings, you’re halfway there. The other half is how you design the work—so the right...

Devon Kinkead October 24, 2025
13
Regulations book. Law, rules and regulations concept.
AICompliancePrescreen Marketing

The Compliance Imperative in Data-Driven Financial Marketing

By Devon Kinkead In “Navigating Compliance Challenges in the Age of Data‑Driven Financial Marketing,” Alyssa Armor, VP Product, Financial Services at Vericast reminds financial marketers that the era of...

Devon Kinkead October 24, 2025
12
Show me the money
DepositsPersonalization

From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty

By Devon Kinkead Banks talk endlessly about personalization. They invest millions in analytics, algorithms, and dashboards designed to “know the customer.” Yet, as The Financial Brand recently pointed out...

Devon Kinkead October 17, 2025
22
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Prescreen MarketingStrategy

What Standard Chartered Taught Us About Speed—and How to Apply It to Loan Growth

By Devon Kinkead When Nelson Repenning, my former professor at MITSloan, business partner, and friend and Don Kieffer tell the Standard Chartered story in their new book, There’s Got to Be a Better Way, the...

Devon Kinkead October 17, 2025
16
Old bank building.
Behavioral EconomicsLoan GrowthNew Customer AcquisitionPrescreen MarketingStrategy

Why Branches Still Matter — Even When Everyone Says They Don’t

By Devon Kinkead Introduction Banking futurists keep announcing the death of the branch. Yet, real data tells a more complicated story. Micronotes’ post-campaign analytics revealed that home equity loan...

Devon Kinkead October 10, 2025
25
Fraudulent sales. woman runs and grabs percentage as bait
DepositsRetention

Fintechs Are Winning the Switching Game: Here’s How Community Banks Can Fight Back with Life Event Engagement

By Devon Kinkead The numbers paint a stark picture for traditional financial institutions. According to recent research from Curinos, fintechs’ share of checking account openings grew by six percentage points...

Devon Kinkead October 10, 2025
24
Growing investment concept
Prescreen MarketingStrategy

The TDF Revolution: What Community Banks and Credit Unions Can Learn from America’s Retirement Transformation

By Devon Kinkead The shift in American retirement investing over the past two decades offers crucial strategic insights for community financial institutions. According to Parker et al.’s forthcoming Journal of...

Devon Kinkead October 3, 2025
29
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Recent Posts

  • Dynamic Work Design for Deposit Retention: Turning “Exceptional Deposits” into Lasting Relationships
  • The Compliance Imperative in Data-Driven Financial Marketing
  • From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty
  • What Standard Chartered Taught Us About Speed—and How to Apply It to Loan Growth
  • Why Branches Still Matter — Even When Everyone Says They Don’t
Categories
  • AI 27
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  • CRM 2
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  • Deposits 30
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  • GenZ 12
  • HELOC 9
  • Home Equity Loan Consolidation 9
  • Life Events 10
  • Loan Growth 15
  • Marketing Automation 16
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  • New Customer Acquisition 22
  • NEWS 1
  • NPS 1
  • Online Banking 6
  • Personalization 26
  • Prescreen Marketing 41
  • Research 1
  • Retention 9
  • ROI 2
  • Strategy 3
  • Sustainability 1
  • Uncategorized 2

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