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By Devon Kinkead The difference between a profitable and unprofitable acquisition campaign often comes down to data intelligence. Prescreened credit offers remain one of the most powerful tools for acquiring new...

By Joe Heller Credit unions are constantly searching for efficient ways to grow their loan portfolios while managing costs. One strategy stands out for its effectiveness: prescreening — the practice of making...

By Devon Kinkead Financial institutions are constantly searching for more effective ways to identify high-value opportunities and connect with qualified borrowers and people need their help. The HELOC debt...

By Devon Kinkead As Americans grapple with historically high credit card debt—totaling over $1.2 trillion—while simultaneously holding a staggering $35 trillion in home equity, financial institutions are sitting on a...

By Devon Kinkead Introduction In the world of prescreen marketing, success is often measured by conversion rates. However, focusing solely on conversion rates can provide a misleading picture of a campaign’s...

By Devon Kinkead In the rapidly evolving world of mobile banking, financial institutions are faced with a critical decision: should they continue relying on traditional advertising strategies or shift towards...

By Devon Kinkead The banking industry has always faced the challenge of attracting and retaining deposits. Traditionally, financial institutions relied on interest rate adjustments, personalized services, and...