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Blog

Home Blog
DepositsRetention

How to Make Deposit Flight a Thing of the Past

— as you migrate to Fiserv® Create & Configure Digital By Devon Kinkead Community Financial Institutions Upgrade Digital You’re a community-minded bank or credit union that’s just moved, or is moving, to...

Devon Kinkead August 8, 2025
64
Businessman holding loan blocks and cash, representing financial borrowing and banking concept.
Auto LendingHome Equity Loan ConsolidationLoan GrowthPrescreen Marketing

The Micronotes Perspective: Turning Credit Union Loan Growth Headwinds into Tailwinds in 2025

By Devon Kinkead The credit union industry faces a paradox in 2025: record-high home equity meets frozen mortgage markets, rising consumer debt collides with tightening credit standards, and members need financial...

Devon Kinkead August 8, 2025
65
10 years logo in silver for celebrations, events and anniversaries.
Digital EngagementMarketing AutomationOnline BankingRetention

Revolutionary Results: How Micronotes Microinterviews Delivered 23x Better Performance Than Banner Ads Over 10 Years

By Devon Kinkead A decade-long study at a $10 billion financial institution reveals game-changing engagement rates that challenge everything we thought we knew about digital banking marketing. Executive Summary...

Devon Kinkead August 3, 2025
79
Close-up of a man's hands holding a gold panning prospecting pan
AINew Customer AcquisitionPrescreen Marketing

How Micronotes Automated Prescreen Powers Experian’s Modern Prospecting Strategy

By Devon Kinkead In today’s rapidly evolving credit marketing landscape, financial institutions face mounting challenges: rising direct mail costs (up 33.4% for USPS marketing mail), increasing demand for...

Devon Kinkead August 1, 2025
71
US paper currency with close-up details of one hundred dollar bills. Top view layout with negative space for financial concepts. Banknotes positioned at the top, leaving room for text.
Marketing AutomationPrescreen Marketing

Beyond “Yes” to “Use”: TransUnion vs. Micronotes on Profitable Lending Growth

By Devon Kinkead Rising acquisition costs and dormant credit lines are pushing lenders to rethink prescreen marketing. TransUnion’s newest brief urges institutions to pursue credit users — customers who will actively...

Devon Kinkead July 25, 2025
65
Hotel bell on stack of money
Customer RetentionDeposits

A Micronotes Playbook for Winning Back Runaway Deposits — and Growing Beyond 2.1 Products per Customer

By Devon Kinkead The reality checkTraditional institutions have watched $3 trillion flow out to fintech savings and investing apps in just five years — and the leak is worst among younger “Zillennials” who now juggle...

Devon Kinkead July 25, 2025
64
DepositsLife Events

Turning Life Events into Loyalty

A Recap of our Deposits Webinar with Fiserv By Devon Kinkead The Customer’s Quiet Crisis Your depositor just wired in $85,000 after selling her condo. To the balance-sheet, it looks like great news—but to her,...

Devon Kinkead July 17, 2025
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Recent Posts

  • The Credit Barbell Effect: How Automated Prescreen Marketing Captures Growth at Both Ends of the Spectrum
  • From “Angst” to Action: How to Turn Real-Time Advice into Quality Deposits
  • The Precision Paradox: Why Community Financial Institutions Are Well Positioned for Banking’s New Era
  • Stop Chasing Rates. Start Catching Signals: A Micronotes Take on Deposit Playbooks
  • The Strategic Role of CDs in Modern Deposit Retention: Where Purpose Meets Technology
Categories
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  • Customer Retention 13
  • Deposits 33
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  • Life Events 11
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  • NEWS 1
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  • Research 1
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