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Consumer Loan BusinessMarketing AutomationNew Customer AcquisitionPrescreen Marketing

Maximizing Returns From Automated Prescreen Marketing Campaigns: Lessons from the Field

By Devon Kinkead The performance of automated prescreen marketing systems is enabling unprecedented ROI measurement and optimization. Here’s what we’ve learned over the past 18-24 months about...

Devon Kinkead July 18, 2024
123
Overjoyed couple looking at laptop screen, celebrating success
Consumer Loan BusinessLoan GrowthPrescreen Marketing

Looking at Loan Closing Times to Optimize Prescreen Marketing Strategies

By Devon Kinkead In the competitive financial services landscape, understanding the average days to close a loan is critical for shaping effective prescreen loan marketing strategies. By tailoring marketing efforts...

Devon Kinkead July 16, 2024
132
Community BankingCommunity Financial InstitutionsLoan GrowthNew Customer AcquisitionPersonalizationUncategorized

How Micronotes is Revolutionizing Community Banking: One Bank CEO At A Time

By Devon Kinkead The Challenge of Balancing Technology and Personal Touch Community banks face a unique challenge. In an age where digital transformation is crucial, how can they maintain the personal touch that...

Devon Kinkead July 10, 2024
129
Myth Busting text on document above brown isolated on Office Desk
Community Financial InstitutionsMarketing AutomationNew Customer AcquisitionPersonalizationPrescreen Marketing

Debunking Prescreen Marketing Myths: Runaway Application Volumes

By Devon Kinkead Myths often cloud the reality of banking operations when new technologies enter the market. One such myth is the belief that bankers will be overwhelmed by the loan volume generated from prescreen...

Devon Kinkead July 9, 2024
131
Robot And Human Hand Making Fist Bump
Big DataCommunity Financial InstitutionsDepositsLoan GrowthMarketing AutomationNew Customer Acquisition

Enhancing Operational Efficiency with Micronotes

By Xav Harrigin-Ramoutar Today, operational efficiency is crucial for community financial institutions aiming to thrive. Efficient operations streamline workflow, improve service delivery, and enhance customer...

Devon Kinkead June 28, 2024
152
Rethink Rubber Stamp Seal Vector
Loan GrowthMarketing AutomationNew Customer AcquisitionROI

Strategic Investments in Customer Acquisition: Breaking Budget Barriers

By Xav Harrigin-Ramoutar Introduction In the evolving landscape of banking, the approach to acquiring new customers has significant implications for financial stability and growth. Traditionally seen as a marketing...

Devon Kinkead June 18, 2024
172
Purpose complex like a puzzle - pictured as word Purpose on a puzzle pieces to show that Purpose can be difficult and needs cooperating pieces that fit together, 3d illustration
Marketing AutomationPrescreen Marketing

The Role of Automated Prescreen Marketing in Furthering the Mission of Financial Institutions

by Devon Kinkead Introduction Community financial institutions, particularly member-owned credit unions, are mission-driven organizations. Moreover, credit unions have a long history of using prescreen marketing...

Devon Kinkead June 6, 2024
230
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Recent Posts

  • AI in Banking Marketing: Strategic Vision vs. Tactical Implementation
  • The HELOC Renaissance: How Depository Institutions Can Capture a Huge Opportunity in 2025
  • How AI and Advanced Analytics Are Transforming Prescreen Campaign Performance in a Highly Regulated Industry
  • Leveraging 360-Degree Analytics to Programmatically Improve Competitiveness in Prescreen Marketing
  • Harnessing AI and Credit Data to Boost Acquisition Win-Rates in Prescreen Marketing
Categories
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  • Personalization 21
  • Prescreen Marketing 23
  • Research 1
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