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Net Promoter ScoreNPS

Conversations That Build Relationships at Cornhusker Bank

By Devon Kinkead Financial institutions face the ongoing challenge of maintaining meaningful relationships with their customers, especially those who primarily interact online. Traditional methods of engagement often...

Devon Kinkead August 12, 2024
175
Set of stamps
Prescreen MarketingROI

68%: Hidden Returns of Automated Prescreen Marketing

By Devon Kinkead Vertically-integrated automated prescreen marketing systems are finding their way into community banking with obvious, and not so obvious returns. A review of 20 campaigns Micronotes’ customers...

Devon Kinkead August 6, 2024
138
Excited young woman in new house
Community BankingCommunity Financial InstitutionsConsumer Loan BusinessGenZMarketing Automation

Dream Unlocked: How Community Financial Institutions Can Help Millennials Buy Their First Home

By Xav Harrigin-Ramoutar In an era where memes often echo the financial insecurities of millennials, the dream of owning a home seems just that—a dream. Despite steady jobs and substantial salaries, many millennials...

Devon Kinkead July 26, 2024
125
Consumer Loan BusinessDepositsResearch

MIT Sloan School: Bridging Engineering and Finance at the Micronotes June 2024 Forum

By Devon Kinkead Jonathan Parker’s Insightful Talk Jonathan Parker, a distinguished professor at the MIT Sloan School of Management, gave a captivating talk at the Micronotes June 2024 Gain and Retain Forum...

Devon Kinkead July 23, 2024
128
Happy young woman paying bill with a contactless credit card in a restaurant. Female smiling holding a creditcard and giving a payment transaction to the cashier.
Credit TrendsGenZPrescreen Marketing

Consumer Credit Trends: Insights from Experian’s Talk at the June 2024 Micronotes’ Forum

By Devon Kinkead As we navigate the complexities of the economic landscape in 2024, understanding consumer credit trends is paramount for financial institutions, policymakers, and consumers alike. A recent...

Devon Kinkead July 23, 2024
111
Presentation about automation to improve reliability and productivity
Community Financial InstitutionsMarketing AutomationPrescreen Marketing

Automated Credit Marketing Solutions for Leaner Marketing Teams

By  Xav Harrigin-Ramoutar and Devon Kinkead Over the past two years, many financial institutions have faced significant cuts in their marketing departments. These reductions have left them struggling to execute...

Devon Kinkead July 22, 2024
121
Good - Better - Best. Black bacground
Consumer Loan BusinessMarketing AutomationNew Customer AcquisitionPrescreen Marketing

Maximizing Returns From Automated Prescreen Marketing Campaigns: Lessons from the Field

By Devon Kinkead The performance of automated prescreen marketing systems is enabling unprecedented ROI measurement and optimization. Here’s what we’ve learned over the past 18-24 months about...

Devon Kinkead July 18, 2024
134
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Recent Posts

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  • From Offer Management to Market Domination: How Automated Prescreen Technology Transforms Financial Institution Growth
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