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Behavioral EconomicsPersonalization

The Power of Mass Personalization: A Behavioral Economics Perspective

By Devon Kinkead In today’s hyper-connected world, mass personalization isn’t just a buzzword—it’s a necessity. As consumers are inundated with choices, financial institutions must find ways to cut through the noise....

Devon Kinkead December 18, 2024
169
US 100 dollar banknotes flowing out of a black plumbing pipe with a valve having a red handle wheel in dark blue background. Illustration of the concept of money, income streams and cashflow
Customer RetentionDepositsLife EventsPersonalizationPrescreen Marketing

A Production Proven Path to Gain and Retain Accountholders

By Devon Kinkead The financial services sector faces constant pressure to adapt, innovate, and keep customers engaged. But how do you not only attract new customers but also ensure they stay loyal in an increasingly...

Devon Kinkead December 4, 2024
163
Metal Wheel Concept
DepositsLife Events

The Lifeblood of Financial Institutions: Retaining Deposits for Stability and Growth

By Devon Kinkead Deposits aren’t just numbers on a balance sheet—they’re the pulse of banks and credit unions, fueling lending, investment, and operational stability. Yet, deposit retention often takes a back seat to...

Devon Kinkead November 21, 2024
132
Road barrier icon.
Loan GrowthMarketing AutomationPersonalizationPrescreen Marketing

When Your Loan Takes a Wrong Turn but Still Arrives

By Devon Kinkead Personal loans and HELOCs (Home Equity Line of Credit) play unique roles in consolidating debt to lower borrowing costs. Through an analysis of recent data on Direct and Indirect Sales across...

Devon Kinkead October 8, 2024
159
AIBig DataCommunity BankingDigital EngagementMarketing Automation

Data-Driven Growth at The Farmers Bank: Taking Multiple Steps Forward with Micronotes

By Devon Kinkead At The Farmers Bank, staying connected with customers in meaningful ways has always been a priority. However, like many community banks, they faced challenges in reaching out efficiently and...

Devon Kinkead September 24, 2024
174
Community BankingDigital EngagementNet Promoter Score

How Micronotes Transformed Customer Communication at FNB Community Bank

By Devon Kinkead Effective communication with customers is vital for any financial institution, where trust and timely information are key. FNB Community Bank faced a unique challenge: despite knowing that their...

Devon Kinkead August 26, 2024
199
Community BankingCustomer RetentionDigital EngagementOnline Banking

“How am I gonna reach these individuals?” A Conversation with Alicia Wade on Micronotes

By Devon Kinkead In a recent interview with Alicia Wade, former President & COO of Valliance Bank and current EVP/COO of Sovereign Bank, we explored her experience with Micronotes and how it has significantly...

Devon Kinkead August 21, 2024
186
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