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Real estate agent and customers shaking hands together celebrating finished contract after about home insurance and investment loan, handshake and successful deal
HELOCPersonalizationPrescreen Marketing

High Tech + High Touch = Home Equity Advantage in 2025

By Devon Kinkead Mortgage originations may be stuck in a post-pandemic slump, but the path forward is hiding in plain sight: pair the digital muscle that trims cost and friction with the human guidance that turns...

Devon Kinkead July 11, 2025
73
Business concepts with businessman holding clock on computer laptop.For investment analysis,Waiting to sucess
AI

Balancing Speed and Patience: Micronotes’ AI Playbook Versus MIT Sloan’s “Wait-and-See” Strategy

By Devon Kinkead Why the Question Matters On 23 June 2025 Adam Job, Nikolaus S. Lang, Ulrich Pidun, and Martin Reeves published an excellent paper in the MIT Sloan Management Review arguing that, in times of...

Devon Kinkead June 27, 2025
99
Portrait of Mona Lisa painted by Leonardo da Vinci
GenZHELOCHome Equity Loan Consolidation

The HELOC Renaissance: Key Insights from Last Week’s Experian & Micronotes Webinar

By Devon Kinkead Last week, financial industry experts gathered for an illuminating webinar titled “The HELOC Renaissance,” hosted by Micronotes founder Devon Kinkead alongside Experian’s Dr. Upavan...

Devon Kinkead June 25, 2025
76
Wood house and row of coin money on wood table and , selective focus, Planning to buy property. Choose what's the best. A symbol for construction ,ecology, loan concepts.
HELOCHome Equity Loan ConsolidationLife EventsPrescreen Marketing

15-Year Half-Amortizing Mortgages vs. HELOCs: Mining Market Opportunities Through Automated Prescreen Technology

By Devon Kinkead Bottom Line Up Front: While traditional 30-year mortgages dominate the market, two compelling alternatives are emerging that can be effectively captured through hyper-personalized firm offers of...

Devon Kinkead June 22, 2025
63
INFLATION word on calculator in idea for FED consider interest rate hike, world economics and inflation control, US dollar inflation
HELOCHome Equity Loan ConsolidationPersonalization

The Hidden HELOC Opportunity: Why Inflation-Adjusted Data Reveals Untapped Consumer Borrowing Capacity

By Devon Kinkead When consumer debt is adjusted for inflation, the “debt crisis” narrative collapses. This creates significant opportunities for financial institutions to capture HELOC market share through...

Devon Kinkead June 22, 2025
68
Real Estate Money House
HELOCHome Equity Loan ConsolidationMarketing Automation

From Offer Management to Market Domination: How Automated Prescreen Technology Transforms Financial Institution Growth

By Devon Kinkead Financial institutions can materially increase conversion rates by modernizing offer management through automated prescreen technology, transforming manual, months-long processes into fast,...

Devon Kinkead June 14, 2025
81
Dark Wall Illuminated from the Left Corner Spotlight Lamp
AIMarketing Automation

Illuminating the Path Forward: How AI-Driven Financial Institutions Are Outperforming Traditional Data Approaches

By Devon Kinkead While recent studies highlight challenges in banking data practices, suggesting institutions are “flying in the dark,” a growing segment of forward-thinking financial institutions is...

Devon Kinkead June 13, 2025
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Recent Posts

  • From Personalization Theory to Deposit Reality: Turning Life Events Into Loyalty
  • What Standard Chartered Taught Us About Speed—and How to Apply It to Loan Growth
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  • The TDF Revolution: What Community Banks and Credit Unions Can Learn from America’s Retirement Transformation
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